Learn About Vet Websites
Internet Marketing & SEO for your Veterinary Website

Marketing with Search Engine Optimization (SEO)

Keyword Assessment

A keyword assessment is done at the beginning of the project to achieve and establish the following:

  • What words and phrases should be used in writing content for your search engine ads and website to best attract users to buy your products or use your services
  • Relative search popularity of keywords
  • How you and your competition rank on the keywords
  • Where your business should spend the marketing dollars and why

Website Update

Beyond Indigo will make updates to your website by improving the marketing message, establishing a conversion funnel, and writing new entry pages for the website. The idea behind this is to make a search engine friendly site that is strictly designed to generate new customers over the Internet using both an organic and Pay Per Click campaign. Calls to action will be strategically placed and designed to encourage the user to take the desired action.

Content Writer

If needed, content for the website will be rewritten by a professional content writer with a deep understanding of search engines using the keyword assessment findings.

On-page Optimization

Keywords will be integrated into the entry pages of the website using the words and phrases that we learned during the keyword assessment. In basic terms this makes the website search engine friendly and results in an increase in your website page ranking (organically) on the search engines. Over time you are looking to have a high enough ranking that you can be seen on the first page of the search engine results pages without having to pay for it.

Pay Per Click Implementation, Client Training and Transition

Ad writing and placement in Google AdWords. Again, the keyword assessment plays a big part in this as the words and phrases that are chosen come directly from the results of the keyword assessment. Training and co-management of the pay per click campaign (for one month after implementation) will give the client the ability to handle this themselves. (This does not include a pay per click budget)

Analytics Installation

Google Analytics is a program that allows you to gather important information about your website traffic over time. You can get information such as which pages your visitors view, how long they spend on each page, what path they take through your website, which site they were referred by, what keyword they searched on to find you, and much more.

Conversion Tracking Installation

Knowing which PPC keywords convert visitors into clients and which keywords cause clicks but no clients is exceptionally important. Not only does this information allow us to refine our PPC campaign over time to become optimally profitable, but it also influences which organic search engine keywords we redouble our efforts on later.

Optional Packages

Ongoing Link Building

For more competitive markets, an ongoing link building campaign can increase the speed of ranking for your keywords and make your rankings more stable over the long term. Beyond Indigo seeks out and identifies quality incoming links from authority sites that are determined to be the best match for your business.

Social Media Marketing

Social Media sites such as YouTube, MySpace, Facebook, Squidoo, HubPages, De.licio.us and many others have the potential to drive huge amounts of traffic into your website as well as become profit centers in their own right. Beyond Indigo will design a Social Media Marketing plan for you to implement, and can support you in the implementation and management.

Business Blogging

Starting a business blog is a great way to increase rankings across a wide range of keywords. Additionally, it creates a sense of community and communication between your business and your clients and potential clients. Beyond Indigo will set up a search engine optimized blog for you (hosted on your site), and can offer training and support in enhancing its effectiveness.