Archive for April, 2011

Bi(n)g Changes for Bing Local Listings

Thursday, April 28th, 2011

Bing Business Portal: Local SearchBing recently launched major enhancements to their local business online search directory, allowing business owners to create and manage their online listings and making it easier for their customers to find them on Bing.

The new Bing Business Portal (BBP) has replaced the Bing Local Listing Center, and all existing listings have been migrated to the new service.

The BBP will allow you to:
• Claim, create, verify, and manage local business listings, adding such information as a description of your business, hours, payment types accepted, languages spoken, parking availability, and more
• Identify key search categories where you want your listing to appear
• Customize listings with enhanced details such as photos and logos
• Create a mobile website (and free QR code) so customers can learn about your business on their mobile devices
• Advertise discount coupons, promotions, or rebates that will show up with your Bing listing as well as on Facebook
• Add social media links to Facebook and Twitter

Visit Bing Business Portal for more information about Bing Business Portal and FAQs about claiming, creating, and enhancing your business listing.

Having a business listing on Bing (and other major search engines) is a quick and easy way to help businesses improve their online credibility and potentially increase the amount of traffic to their website.

Beyond Indigo has an online reputation management (ORM) service that can help your business create & manage local listings on Bing and other search engines as well as review sites/local directories. With hands-on assistance in optimizing and monitoring your business listings, Beyond Indigo Pets customers are well-equipped to boost both business reputation and rankings.

What’s Facebook Got to do With Google?

Friday, April 22nd, 2011

It turns out, a lot. As many of you know, Google and Facebook do not have a “formal” relationship, but that doesn’t mean they don’t talk to each other. In fact, it turns out, they’re quite close!

If you care about your business getting ranked high in Google search, then you need to start paying closer attention to Facebook. That’s right, Facebook. It turns out that the more you incorporate links back to your website from your Facebook page, the better you’re business will do when someone searches for you on Google.  According to Hubspot, there is a “correlation between the amount of action your website gets on Facebook and how websites in the top 30 search results rank on Google’s SERP (search engine results page).”

Of course, don’t insert links just for the sake of links. Always think about your audience and provide content that’s relevant, interesting, and ultimately drives business back to you.

Beyond Indigo Pets Launches Digital Media Etiquette Policy

Tuesday, April 19th, 2011

Program Protects Online Reputations Of Veterinary Clinics By Ensuring Employees Adhere To Specific Guidelines And Standards

HANOVER, MN (April 20, 2011) — Veterinary marketer Beyond Indigo Pets has developed a new program to ensure that veterinary professionals use proper digital media etiquette. This Technology and Social Media Policy protects veterinary businesses from having employees post inappropriate or negative online content.

Businesses spend a lot of time and money protecting their online reputations, because negative reviews and comments make as much impact as positive ones. The Technology and Social Media Policy enables veterinary professionals to monitor and control their online perceptions in two ways: providing employees with clear etiquette guidelines and managing employees’ digital conduct. This includes managing employee content with regards to company emails, blog posts, and comments posted on Facebook, Twitter, YouTube, LinkedIn, MySpace, Wikipedia, and online review sites. The policy, which is fully customizable, is designed to maintain the integrity and consistency of all marketing messages and materials disseminated from a particular veterinary clinic.

“Businesses must proactively manage their online images in order to ensure that their employees reflect positivity, accuracy, and appropriateness” said Kelly Baltzell, M.A., president and founder of Beyond Indigo Pets. “We want to give our clients peace of mind as they expand their marketing efforts into the digital landscape.”

Visit www.beyondindigopets.com/social for detailed information about the policy.

Another Fauna Cartoon from Greg Bishop

Wednesday, April 13th, 2011


Google’s ‘Plus 1′ Feature Enhances Social Search

Tuesday, April 5th, 2011

Google is taking their social search model a step further by incorporating a “+1″ button alongside every link in their search page.  This feature gives you, the searcher, the ability to recommend something to your entire Google network* with a click of the mouse.  It is similar, if not exactly, like Facebook’s “Like” icon.  As a consumer, I think it will be helpful to know that a contact has +1′d a restaurant when deciding where to eat for dinner.  As a marketer, I immediately want to know… how can this “+1″ feature pay off in terms of SEO, reach, and my bottom line.

Google hasn’t directly said if/how these recommendations will affect the overall search rating for the link; that may come later.  Its goal (for round 1) is to make search results more relevant to individuals by showing them that someone they know has given it their thumb’s up.  It’s an interesting development and for now, a “watch-this-space” moment for SEO and Google search results.

Tip:  In order to use Google’s “+1″ feature, you need to have a Google Account.  If you already have one, you’ll need to upgrade it.  From your account, you’ll be able to see all the items you’ve “+1″, so you can delete your endorsements should choose to.

*Google may add other signals, like your Twitter connections, in the future.