Did you know that approximately 70% of local consumers reportedly trust online reviews as much as personal recommendations? Although some business owners are not so happy about the fact that reviews can be posted about their business without their consent or knowledge, these reviews can offer valuable feedback that might not otherwise be heard. Business owners can certainly influence the conversation and turn a negative situation into one that has a positive outcome for both the consumer and the business. With a large majority (and ever-increasing number) of consumers now searching for local services and reviews about those services online, its imperative that business owners become engaged in monitoring and improving their online reputation and credibility. Check out Beyond Indigo’s upcoming webinar, and learn how to use reviews to your advantage. We’ll be covering popular online sites where businesses find reviews posted, how review management works, as well as what you can do to improve your overall rating. In addition, we’ll be touching on some changes and additions to Google Places as well as the latest on the easy-to-use smartphone app for finding local services and posting reviews on Google. And if DIY reputation and reviews management sounds all too daunting, give us a call for an opportunity to let us show you how we can help.