Many people don’t start a social media campaign for their business because they don’t even know what NOT to do. We are here to help. As long as some of these basic rules are followed, you should be “safe” to venture out into the world of social media.
- Don’t ignore your fans. If you’ve set up a Facebook page, Twitter, or Google+, be sure to check it daily so that you can respond to any fan questions or comments that may have been left there.
- Keep the negative. If someone says something negative, don’t delete it. Doing so will sometimes prompt the person to come back onto your page and complain about it, which never looks good to other fans. It is possible to “hide” posts rather than deleting them, which is preferable but should still be used sparingly.
- Don’t panic. Remember that the majority of the people who are on your page are fans because they like you. Most of them have already formed their own opinions of you based on their own personal interactions, and a stranger’s negative comment on your Facebook page will not likely be enough to sway them.
- Use negative interactions as an opportunity. Keep in mind that if someone has something negative to say about you, they will say it. By having a Facebook page, you’re providing them with a way to say it directly to you, in an area where you can listen and respond, rather than somewhere else where you may never even know about it.
- Don’t feel like you need to be perfect. If you or a member of your staff messed up, apologize. People are human and they make mistakes. A sincere apology can diffuse a bad situation pretty quickly. If no one messed up but the customer is upset anyway, you can still apologize for the situation, but then offer your side of the story.
- Keep content focused on the business. With this being an election year, it is important to keep the content of your social media focused on the topics that relate to veterinary medicine—and not politics and religion. Discussing content that is not related to your Facebook page can confuse people and turn them away from reading future posts.
- Seek professional help. When creating your social media marketing, if an overwhelming feeling descends, it is time to throw up the white flag and call in professional help. Seek out a company to either create your platforms or manage them—or both. If you just need a little help, check into online classes to teach you or your team the basics of social media.
Having your business on a social media platform used to be a fun thing to do for your practice. Today, it is a must have. How your business is found in search engines and where people are searching and engaging are now intertwined with social media. Make a commitment to yourself to get started. Give us a call, we can help!