I’m going to be giving a talk about information technology at the VetPartners mid-year meeting next month. VetPartners is a group of veterinarians and consultants who are thought leaders in the veterinary profession, and I’m excited to share with them some of the things that we’ve been talking about in business school and in the other organizations I’m involved with. One of the things I’ll be discussing in this presentation is the power of video and how practitioners could incorporate video into their marketing plans.
I’ve heard it said that if a picture is worth a thousand words, then video is worth a million. I frequently ask clients whose pets have odd or perplexing clinical signs to email/text me a video of the behavior when it next happens. Whether it’s to help differentiate an odd seizure from a syncopal event, or to confirm for a client that their dog is just reverse sneezing and not dying, video can be very helpful. My focus today is not on the use of video as a diagnostic tool, but rather as yet one more means of communicating with and engaging your clients. (more…)