When a person goes on a Journey we think of a trip that has multiple stops and extends over a period of time. Other times we use the word “Journey” to mean a process that is an every changing that allows us to grow and develop. It is time to think of your marketing program as a “Journey”. A process that involves more than one “stop” and is every changing and every growing. Why? Because frame of mind is everything to embracing a process. If you are still in the mentality that you check the box once a year on your marketing and then go back to medicine, then your business has a higher chance of not maintaining and gaining new relationships. Lack of maintaining relationships could mean less customers and that would be suboptimal.
For your marketing Journey there are a few essentials to sneak into your travel back pack that will be your roadmap and guide along the way. Every aspect of your marketing should fall into these guidelines.
Google Analytics version 5 recently launched and includes a completely reworked user interface and many, many infrastructure improvements. Navigation has been simplified to let you jump to the areas that are most important to you, including a new Dashboard section and My Site for Reports.
The new Dashboard tool has more data visualizations options, including:
• Absolute metrics
• Data over time graphs containing multiple metrics
• Pie charts
• Tabular data
You can also apply filters to each widget on the dashboard to further customize the data in the widget. These changes will make it much easier to create reports and visualize important data about your site traffic.
Visit a recent blog post from Google Analytics to learn more about what the new version has to offer and what’s coming in the near future.
Google Analytics is a web analytics tool that gives users insight into their website traffic and marketing effectiveness. Easy-to-use features let you see and analyze your website’s traffic data to help you know how you can strengthen your marketing initiatives. To sign up for this free service from Google, visit the Analytics home page.
It wasn’t that long ago that when you went online, it was a given that at a certain point, and usually more than once in a day, you’d go to Google. Google was the center of the online universe.
Not any more. According to a recent study by Hitwise, Facebook surpassed Google as the most-visited website in America in 2010, also beating out Yahoo, YouTube and MSN.com. And, when people were on Google, Facebook was the most searched term for the second year in a row. If you add in variations on Facebook, like “Facebook login” and “Facebook.com,” then Facebook amounted to a whopping 3.48% of all searches (a 20% increase from last year).
What does this mean to you? It means that if you’re a business large or small, you need to be online where people are. It’s no longer okay to have just a website. You must diversify across the web so people can find you where they are. And, all of your digital places (website, Facebook, YouTube, Twitter, etc.) must be inter-connected. That’s how you grow traffic and that’s how you ultimately build a customer base.
If you’re not on Facebook personally, then it’s time. Get an account and start to play. It’s a whole new world out there!