The headlines and phone calls continue to focus on the pharmaceutical component of the veterinary world. Whether it is the re-directing of Super-Products (Flea/Tick, Heartworm, Pain) or the online pharmacy world of PetMedExpress and their American and Canadian brethren or the brick and mortar challengers of Costco, Walmart, CVS, Walgreen, the small animal veterinary pharmacy will NEVER be the same.
For as long as I can remember, the pricing of veterinary pharmaceuticals never had ANY science associated with it. For that matter, I’m not sure the pricing of veterinary office calls had any science behind it. I remember opening my practice in 1989 and the suggested cost for an office call was 100 times the price for a postage stamp ($0.25). So my initial office call was ….ta da $27.00. I didn’t want to be ‘average’. (more…)