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July 2015
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Navigating the Ever-Changing SEO Climate

July 8 , 11:00 am11:30 am CT

Presentation by Melissa Mason, SEO / Google Analytics Manager

Join us for this free, 30 minute webinar, where we focus on the recent updates Google has made to their algorithm, the new updates/refreshes they are planning in the near future, and the changes that Bing and Yahoo will likely make in response.

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Making the Most of a Small Facebook Advertising Budget

July 15 , 11:00 am11:30 am CT

Presentation by Sandy Byron, Director of Social Media Marketing

Veterinary hospitals and practices are looking to reach potential new clients. Most don’t realize that Facebook advertising dominates online marketing with twice the spending with Google Search AdWords and Facebook ad revenues continue to grow. This webinar will help you know where, how and how much to spend to get started with Facebook advertising–even with a small budget of $100 or less.

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Keeping Your Website Current

July 22 , 11:00 am11:30 am CT

Presentation by Elyse Phillips, Lead Project Manager

When developing a website, a lot of focus is placed on branding and creating an accurate reflection of your practice. As time goes on, your business grows and changes. If your website doesn’t keep up with those changes, it will soon become out of date. In this webinar, we’ll discuss specific areas to review and update, and also some tips on how to create content that is less likely to need frequent updating.

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I’m NOT Sorry: Responding to Negative Reviews

July 29 , 11:00 am11:30 am CT

Presentation by Ann Pearson, ORM Manager

Those negative reviewers are at it again and it is most certainly NOT your fault. You might be angry and wishing they would just go away. Come find out how to use the power of an apology to put your practice in the best light… even when you’re not sorry.

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August 2015
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Internet Cliff Notes Part 1: The Latest on Online Reputation

August 10 , 11:00 am CT

Presentation by Kelly Baltzell, Beyond Indigo CEO

Come learn about the latest technology that lets you filter your reviews through an online survey. You’ll learn how to send customers directly to Google, Yelp, etc if the review is positive or have people leave a note if they review is less then favorable. You’ll also find out the latest online review rules so that you don’t fall into the bad graces of Yelp and Google.

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Internet Cliff Notes Part 2: Website Design, a 180 Degree Change

August 11 , 11:00 am CT

Presentation by Kelly Baltzell, Beyond Indigo CEO

We have all heard ad nauseam about the rules of the road for websites. For example, content placed below the scroll line is a no-no. Take those rules, tear them up, and toss them out the window. All new rules have been written for website design thanks to our adaptation of mobile devices. Come to this webinar to learn the latest rules, see the hottest designs, and find out if your website meets the new requirements from Google.

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Internet Cliff Notes Part 3: Search Engine Optimization Has Gone Off The Rails

August 12 , 11:00 am CT

Presentation by Kelly Baltzell, Beyond Indigo CEO and Brooke Wheeler, SEO Team Leader

Google has to constantly change to keep its users. Otherwise, we have options like Yelp and Facebook to find information. To keep everyone happy with Google, Google strives to provide better service. This equates into over a 1000 changes a year. Come to this webinar to find the key changes that apply to you and what you need to do to stay in Google’s good graces. Plus, Google has a new benchmarking tool out that shows how your website statistics relate to other veterinary hospitals in your state. Come learn

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Internet Cliff Notes Part 4: The New World of Facebook Advertising

August 13 , 11:00 am CT

Presentation by Kelly Baltzell, Beyond Indigo CEO and Sandy Byron, Director of Social Media Marketing

Pay to Play is the new game in town. Gone are the happy days where you make a post and your adoring loving fans see every word you create. Pictures? Those are becoming passe. The new sheriff in town is videos. Facebook has made significant changes this year because it is increasing it’s market share against Google and it is a for profit company. How does this effect you? Come to this webinar to learn the latest changes and to see examples of how Facebook Marketing can boost your business.

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