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Upcoming Events › Free webinar

June 2015
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How to be an Online Marketing Specialist

June 10 , 11:00 am11:30 am

*+-Presentation by Kelly Baltzell, Beyond Indigo CEO

Beginning July 2015, Beyond Indigo will launch a one-year training program to teach veterinarians, practice managers, and techs to be Online Marketing Specialists. Is this program right for you and your practice? Join Beyond Indigo CEO Kelly Baltzell for this special presentation to find out!

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Lighten Up: How Lifestyle Blogs Can Help Your Veterinary Practice

June 17 , 11:00 am11:30 am

*+-Presentation by Kate Matthews, Blogging Manager

Join Beyond Indigo’s blogging manager Kate Matthews for a 30 minute webinar on how lifestyle and “light content” blogs can help establish your veterinary practice as an industry leader within your community.

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How to Use Your Beyond Indigo Tools

June 24 , 11:00 am

*+-Presentation by Noelle Beaudin, Help Desk Manager

Beyond Indigo clients have access to a variety of tools to help add depth and content to their websites. In this free, 30 minute webinar, you’ll learn about these tools and how to manage them through your admin panel.

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August 2015
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Internet Cliff Notes Part 1: The Latest on Online Reputation

August 10 , 11:00 am

*+-Presentation by Kelly Baltzell, Beyond Indigo CEO

Come learn about the latest technology that lets you filter your reviews through an online survey. You’ll learn how to send customers directly to Google, Yelp, etc if the review is positive or have people leave a note if they review is less then favorable. You’ll also find out the latest online review rules so that you don’t fall into the bad graces of Yelp and Google.

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Internet Cliff Notes Part 2: Website Design, a 180 Degree Change

August 11 , 11:00 am

*+-Presentation by Kelly Baltzell, Beyond Indigo CEO

We have all heard ad nauseam about the rules of the road for websites. For example, content placed below the scroll line is a no-no. Take those rules, tear them up, and toss them out the window. All new rules have been written for website design thanks to our adaptation of mobile devices. Come to this webinar to learn the latest rules, see the hottest designs, and find out if your website meets the new requirements from Google.

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Internet Cliff Notes Part 3: Search Engine Optimization Has Gone Off The Rails

August 12 , 11:00 am

*+-Presentation by Kelly Baltzell, Beyond Indigo CEO and Brooke Wheeler, SEO Team Leader

Google has to constantly change to keep its users. Otherwise, we have options like Yelp and Facebook to find information. To keep everyone happy with Google, Google strives to provide better service. This equates into over a 1000 changes a year. Come to this webinar to find the key changes that apply to you and what you need to do to stay in Google’s good graces. Plus, Google has a new benchmarking tool out that shows how your website statistics relate to other veterinary hospitals in your state. Come learn

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Internet Cliff Notes Part 4: The New World of Facebook Advertising

August 13 , 11:00 am

*+-Presentation by Kelly Baltzell, Beyond Indigo CEO and Sandy Byron, Director of Social Media Marketing

Pay to Play is the new game in town. Gone are the happy days where you make a post and your adoring loving fans see every word you create. Pictures? Those are becoming passe. The new sheriff in town is videos. Facebook has made significant changes this year because it is increasing it’s market share against Google and it is a for profit company. How does this effect you? Come to this webinar to learn the latest changes and to see examples of how Facebook Marketing can boost your business.

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