In this newsletter you will find:
Check Google Stats | The Mystery of SEO | Equine Launch | Conventions | Facebook

Check Google Stats

Do you know how your website performed last year? Google does! When built into the back-end of your site, Google Analytics can track almost everything there is to track on your website, including page views, click throughs, pages per visits, the average time people are spending on your site, and other vital information.

The graphing and tracking tools allow you to easily see how your site is performing. When you have an accurate catalogue of the interactions visitors have with your site, you can use it to make your website even more effective and respond to the trends you see.

When Beyond Indigo creates your website, Google Analytics is built right in, and we set up your Google account as well. You’ll be linked to Google Analytics and a page with your log in information right from your website’s administration area, so accessing your analytics information is a snap.

We also help you understand what the analytics data means. It’s not always easy to make sense of all of those numbers. We’ll assist you with recognizing the relevance of this information for you and your business, and then help you arrange your marketing campaigns accordingly.

The Mystery of SEO

Most likely, you’ve heard that SEO is very important for your website. However, if you’re like many veterinary professionals, you might not know what to do about it.

SEO stands for Search Engine Optimization. Basically, SEO is the process of improving a website’s standings in search engines. When someone searches for something on Google, Google returns results in a ranked order. Results are generated by an ever-changing algorithm. The higher a site’s ranking is, the closer it appears to the top of the page. Since many search engine users never venture beyond the first page of results, good placement is important in getting your website noticed.

SEO relies, in part, on keywords, which are specific words a site is associated with. The keywords represent a combination of words that are likely to be included in a potential customer’s search for a business or service. Because there are so many potential search terms your customers could use, we help you narrow down the choices to find the most effective ones, and then we make sure those are reflected throughout your website.

One might say that without SEO, a website is virtually invisible online. Beyond Indigo builds your keywords into every aspect of your site: page titles, links, content pages, and every other portion of your site that gets indexed by search engines. We provide analytics from Google so you know what your retention and click-through rates are. Beyond that, we also suggest options such as Facebook and a blog, because both help increase your presence on the Web and act as boosters for your ranking.

There’s no exaggerating the importance of SEO for a site. Even web and brick-and-mortar giants like Target Corporation, ESPN, and Starbucks have SEO built in to their sites. For regional practices, SEO can make or break a business. Please contact our sales team if you’re interested in this exceptionally valuable product!

Equine Launch

Since our inception, we have never used templates for the sites we design. Every single site is totally customized. The same will be true for our equine sites. Not only will the concepts be original, but also every site will be customized with unique navigation and personalized tools and features.

Along with new design ideas and tools tailored to the equine industry, our equine sites will feature resources that veterinarians can’t find anywhere else. Our writers have years of experience in many areas of the equestrian industry, including psychology, training, motivation, nutrition, and medicine. Together, these talented writers have compiled a library of useful articles that will be available for your clients.

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Conventions

We're in Orlando! Come join us January 16–20 in Orlando! Stop by our booth (number 608) and meet the Beyond Indigo team!

Facebook

We’re on Facebook at www.facebook.com/beyondindigopets. www.facebook.com/beyondindigopets.
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