In this newsletter you will find:
Customized Websites From Beyond Indigo: | Educating Clients: | Conventions: | Facebook:
Customized Websites From Beyond Indigo:
You don’t run just any veterinary practice. So you shouldn’t have just any website. The website you chose should reflect the values and personality of your practice. When deciding on the kind of website to buy, you’ll probably look for one that is as robust as your practice, and that means you’ll want a customized site. Template websites, by their nature, can’t reflect the personality of your business in the way a customized site can. All of the websites Beyond Indigo creates are totally customized and designed around the unique needs and nature of your business.
Essentially, a website is an online lobby for your practice. It is a primary point of interaction for both clients and potential clients. As such, your website reflects your business in a powerful way. Our team can incorporate elements of design that you are currently using, or we can give your logo and website a fresh, new look and design everything from scratch. Once it’s finished, your site will be housed on our servers and we will continue to provide maintenance and upkeep.
Beyond Indigo offers a wide variety of interactive tools for your site that complement the services you offer. Our tools educate, inform, and keep your clients involved with your practice. Our Pet Gallery allows users to share photos and our Light a Candle tool gives visitors a chance to transition through the grief of losing a pet. Beyond Indigo sites have easy-to-use admin areas that allow you to manage your tools, users, and overall site. If you’d like a store attached to your website, we can provide a specialized one or set you up with an affiliate program.
When we’re done building your customized website, we continue to work with you to maximize your investment. Because marketing is another challenge, we are here to help by providing expertise and tools to increase the visibility of your site, ultimately attracting more visitors and new clients. Along with marketing services, we also offer online training and webinars on website basics and tool management. Beyond Indigo doesn’t just sell you a website—we form a relationship with you and are as committed to your success as you are.
Educating Clients:
Having a reservoir of online educational tools is an asset to any veterinary professional. Having them on a single, easily accessible website is more so. Beyond Indigo makes sure you have all of the educational resources that you and your clients need in the most convenient place—your website.
As one of our interactive tools, we offer a library of helpful educational articles and videos. Please visit the Pet Care Veterinary Hospital website to view a sample of these articles and videos. These materials, written by experts in their fields, cover everything from separation anxiety and heartworm prevention to proper ways to give medication and how to house train a new puppy or kitten. The library tool is built right in to your site, organized by subject matter. Clients can browse any article, any time. We now have more than 150 different articles your clients can choose from in the library. Also, they can learn and participate at their own pace, which means that they are more likely to absorb the information.
Almost everyone appreciates being more well informed, and educated clients are often more careful pet owners. Not only do these articles cover information pertinent to most pet owners, they can also be made into brochures for print and distribution in and around your clinic. You also can conveniently customize the brochures to make sure the information is relevant to your area or specialty. Some practitioners, for instance, work in an area in which ticks are a major concern. Other vets need to warn their patients about heat stroke for larger breed dogs in the summer months.
Along with these articles, there are also 25 different, helpful videos from which your clients can chose to view. Some practitioners use these videos on a rotating basis in their clinics on a screen in their waiting rooms. These high-quality videos are written and produced by veterinary experts and round out the robust experience offered by our educational materials.
Conventions:
