In this newsletter you will find:
What's the Value of a Website? | Logo Design | Featured Site | Facebook | Webinar Schedule | Upcoming Conventions
What's the Value of a Website?
Ever wonder what a professionally designed website could really do for your clinic? Ever thought that you could just have your neighbor's cousin's friend do it for free? Ever feel like you don't know enough to have a site? Let's answer those questions.
A website drives traffic, increases profits and makes your clinic more accessible to its clients. While you and your clinic staff are at home asleep, your website can draw new clients and make you money. A website is your clinic's face, its front lobby and can set the tone for your whole practice.
According to internet experts, customers often decide on the services they'll use based on an internet search. So, if your site is flimsy, not easy to navigate or not visually inviting customers may choose another practice. You wouldn't allow your operating room or reception area to have an amateur feel... the same should be true for your website. Chose a design that represents your practice and its mission. Chose a company that will design the site according to your desires.
Once you get the site, make sure that you're keeping information current. Change out doctor and staff information if someone has moved on. Trade old promos for new. Switch out pictures every once in a while. Consider providing site visitors with a tour of your facilities. Clients want to see a well-maintained site, which helps them see that the clinic is up to date.
In a recent article in Veterinary Practice News, Dr Ina is quoted as saying that his Beyond Indigo website brings in 4 new clients. A week! With only 12 new customers in a year your new Beyond Indigo website will pay for itself.
Logo Design
Are you looking for a logo? Maybe you want a refresher for the logo you do have! Beyond Indigo's amazing in-house design experts will create dynamic and vivid logos for your business or work with the one that you have to create an updated feel.
Many clinic owners underestimate the importance of a well-designed logo and the value of having that logo consistent in all marketing materials. A logo helps your business to look polished, established and well maintained. A snappy and eye catching logo will help generate flow to the business, to the site and, of course, the business' bottom line. Often times, the human eye will settle on and remember a shape instead of a word. Branding your site, clinic and marketing materials with a logo helps you to be remembered and will draw business. View examples or call our Sales Department at 877-244-9322 to discuss your logo.
Featured Site
Beacon Veterinary Hospital in Swannanoa, NC is this month's featured site. Beacon's site has just been launched. For this clinic, we created their site and thier logo. This clinic is located near the beautiful Blue Ridge Mountains in North Carolina. Like the name suggests, Beacon Veterinary Hospital provides guidance and care to pets and their owners. Visit their new site at www.mybeaconvet.com.
Facebook
Join us on Facebook by searching for Beyond Indigo Pets or following this link: http://www.facebook.com/home.php#/pages/Beyond-Indigo-Pets/99387467354?ref=s. Become a fan, stay
updated and increase your network!
Webinar Schedule
September webinars:
Wednesday September 2nd, 2pm and 7pm CST
Topics: Admin area - Signing in, Navigating
Wednesday September 16th, 2pm and 7pm CST
Topics: Grief Library, Pet Memorial
Email Marie to sign up: marie@beyondindigo.com.
Upcoming Conventions
You can find the Beyond Indigo team at the following conventions. We hope to see you there.
CVC Central
Kansas City, MO from August 29th to September 1st
We're going to be at booth 637
More information about CVC Central
SWVS
San Antonio, TX, September 24-27, 2009
We're going to be at booth 255
More information about SWVS
