Why We Should Be Your
Digital Marketing Company
Deciding to proceed is easy. The first step is a simple "yes" or "no." Choose Beyond Indigo Pets as your marketing and website provider. Then select your services by having a discussion with our sales team. But why choose us?
Look at What We Can Do for You
We get it. You want to be a vet, not a marketer. Many people are overwhelmed at the thought of creating a digital marketing plan for their business. We see this over and over when speaking to both large and small veterinarian groups across the country. The constant changes in the search and social media landscapes alone can be confusing at best and downright scary at worst. Let us help!
Beyond Indigo Pets provides cutting-edge, innovative marketing, and we're constantly watching the (sometimes daily) changes in the marketplace. The moment Google changed last November, we were on the phone contacting all our clients. We are a marketing company, not just a website provider, which means we are here for your business to help navigate through these ever-changing times.
Flexible, Cost-Effective Digital Marketing
We cost less than Yellow Pages and are much more effective. Across the nation, we are still hearing businesses are spending $25,000 to $100,000 each year on Yellow Pages/Super Book marketing. When we look at our current clients' website statistics, we see that only a trickle of people (think six to ten clicks per month) are coming from YB.com or the equivalent. Why spend your money on something that's not producing results? Instead, work with us — we know we can help keep your front door swinging.
We produce results over traditional marketing. A postcard mailing is a success if a 1% penetration is reached. To compare apples to apples, our online mailings achieve 15% to 30% open/penetration reach at a fraction of the cost.
We cost ⅛ to ½ less than what the Small Business Administration (SBA) recommends for marketing. The SBA recommends a small business in the United States should spend 3% to 12% of its gross profit on marketing. For example, a practice with a gross profit of $1 million should be spending $30,000 to $120,000 a year on marketing. (breathe deep — we know those are scary numbers!).
We're 10 specialties rolled into one — at a cost that's ⅛ to ½ of a full-time marketing person's salary. We have marketing specialists in social media (Facebook and Twitter), graphic designers, writers, search engine optimization experts, and local search and online review managers, just to name a few of the specialists on staff. It's nearly impossible to find one person with all these specialties to keep your marketing on track. Plus, you don't have to pay for our health care!
What you get is what you pay for. Many veterinarians tell us their websites don't work for them. We can often see why. To say one website is just like another is akin to saying that a car is a car. How the car is made will affect the speed it goes and the results it produces. Do you want to drive a Ferrari or a Ford Fiesta? Our marketing and website development programs produce results — from placements on the first page of Google and assistance with negative reviews to new clients coming through the front door.