Our Veterinary Marketing Webinar Program

At Beyond Indigo, we fervently believe in educating clients about marketing their businesses in the digital world. We strive to empower veterinary professionals with ample knowledge and confidence so that they can make intuitive decisions. To that end, we’re excited to announce our new webinar program. These concise and informative webinars are intended to provide you with relevant industry overviews that you can download at your convenience.

Webinars Sponsored by Novartis Animal Health

Please join us for our upcoming series The Social Vet: How to Find Clients and Build Loyalty Through Social Media, this series is a bit different than what we have offered in the past. You can find more information about it here, and register for the event here.

You can also join us for a more advanced series, The Social Vet 2.0: Advanced Facebook. This series will go more in depth than our previous series. You can find more information about it here, and register for the event here.

Upcoming Veterinary Webinars: They’re Free!

Social Media Content IS Different: What to Know -- Presented by Melanie Burger, Social Media Specialist, Beyond Indigo

May 16, 2012 - 12 Noon - Central Time

Writing for social media platforms IS different than writing for a website or blog. Why? People communicate in a different style on each of the social media platforms. Therefore, your content needs to match the style of communication. Otherwise, it will fall flat and people will not engage or interact with your brand. Please join us to learn:

  • The different styles of writing for the different platforms; for example, writing for Facebook vs. Twitter
  • How to link content between platforms through the concept of tags/links
  • The concept of a marketing calendar to tie your content together

Sign up Sponsored by Pets Best Insurance

Blogging: Too Long, Too Short, or Just Right? -- Presented by Jeanne Pelletier, COO, Beyond Indigo

May 23, 2012 - 12 Noon - Central Time

Blogging has its own rules when it comes to content. At Beyond Indigo, we have seen clients all over the place when trying to draft pieces for their blogs. When managing a blog, your business wants to be seen as the authority on the subjects in a timely fashion. Please join us to learn:

  • The basics of blogging, such as length, tone, and style of content
  • The importance of adding search engine optimization features
  • How often a business should blog

Sign up Sponsored by Pets Best Insurance

Twitter, You Tube, and Google+: What to Write and What to Post -- Presented by Melanie Burger, Social Media Specialist, Beyond Indigo

May 30, 2012 - 12 Noon - Central Time

Take a deep breath and join your pet owner clients on Twitter, YouTube, and Google+. What should you write on these platforms and how? What tone should your content take? Time is running out for skipping these marketing platforms and businesses now need to embrace these media outlets. Please join us to learn:

  • How many people are using these platforms today
  • What type of content should be used on what platform
  • How each social media site ties into your overall marketing circle

Sign up Sponsored by Pets Best Insurance

Veterinary Webinars

Pets Best Insurance provides pet health insurance for cats and dogs. With no benefit schedules or upper age limits, we offer high quality affordable plans starting at less than $1 per day.

For more information, visit www.petsbest.com/veterinarians.