Before the Scroll? —Not with Today’s Modern Website Design
When it comes to website design, you’ve probably heard that, “all the important stuff should be before the scroll!”
But not any longer!
The prevalence of mobile devices has changed the way we use websites. Who among us hasn’t gotten cramps in our thumbs from too much texting, gaming, or simple scrolling on our phone? Because we’ve all become accustomed to mobile device views, big changes are happening in website design.
Before the Scroll
Elements that used to be “before the scroll” can now be locked into place in headers and footers so that they are visible at any point on a page. You might see this as an eye-catching header with a large logo, which, when scrolling, shrinks its height and locks into place at the top of the screen. It’s highly functional and looks, well… cool!
With so much information at our fingertips, it can be easy for pet owners to begin consulting “Dr. Google” rather than their veterinarians. Clients visit our sites less frequently for detailed educational information and are more interested in getting clear, straightforward facts and links.
Instead, they’re looking to their veterinarians for topical information and generally don’t want to sift through a lot of “fluff” to get there. This starts with reducing the total number of pages and simplifying the navigation so website users know exactly where they need to go.
The Battle of the Blog
That topical information mentioned earlier? Yep, that means a blog. Blogs are a perfect way to educate your customers in a timely manner think canine influenza), while boosting your website’s content in a meaningful way.
Better still, Google loves blogs. Google “counts” blogs as new content and rewards your site’s search engine optimization. Loyal blog readers increase visits to your website and more visitors means more visibility and, again, better search engine optimization.
Blocking It Out
One of the secrets to your website’s success is streamlined content. Modern websites are using a content block method rather than each subject having its own separate page. This means content can flow around other elements and adjust its layout based on screen size. Think about a newspaper for a traditional example of content blocking.
Multiple content blocks per page also gives increased opportunity to incorporate images and interactive elements. Photos can be larger and more integrated with the site as a whole. Flexible content and modern code also allows images to be placed in the background where content elements can scroll over them. For a real wow-factor, large-scale videos can be incorporated where we used to only see still photos or slideshows.
If all this “simplification” sounds complicated, never fear; the team at Beyond Indigo has got your back. Just remember to keep it short, keep it interesting, and keep it modern.