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Coming Out On Top: Beyond Indigo’s Top 10 Blogs of 2016

Ahhhh, 2016… You fickle beast. We cannot say that we are sorry to see you go – you took some of our best musicians and performers and gave us an election cycle none of us will soon forget – but you had your up-ticks, too. New friends, great adventures, and a whirlwind of growth and opportunity, both personally and professionally, seemed to be on point, as well.

At Beyond Indigo, we feel fortunate, that our company has expanded and weathered the storm of 2016 with great success. New clients, new employees, and new offerings have resulted in an abundance of growth for our company. Along the way, we have shared our story via our company blog.

But what has resonated with our readers? What trends have piqued the interest of tech savvy veterinarians looking to expand their digital marketing footprint? Not surprisingly, Google Analytics has the answers… And we do love a good show and tell.

Counting Down Beyond Indigo’s Top 10 Blogs of 2016

10. Client Spotlight: There’s No Place Like Home Veterinary Care
At Beyond Indigo, we are fortunate to have incredible clients. We are proud of the relationships we build with each and every veterinary practice we work with; and are grateful for the opportunity to help vets alleviate their digital veterinary marketing stressors, so that they can focus on patient care. Keep Reading…

9. SEO: Let’s Talk About Google AdWords
Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns. More…

8. “Near Me” Searches and How to Rank on Google
People demand instant, accurate, and helpful information on Google. Because of this, it likely comes as no surprise that Google has had to make many complex updates to its algorithm to keep up. Gone are the days of “cookie-cutter” search results. Google now strives to deliver the most customized, local search results possible. A Brooklyn pet owner, for example, searching for “veterinarians nearby” will get totally different results than a pet owner in the Bronx searching the same keyword phrase – all thanks to Google’s local-search result algorithms. Read On…

7. Pet Flicks and Chill
There are two things that I consider passions: I’m a film buff who talks and podcasts incessantly about his favorite movies, and I’m an avid dog lover. Since it’s been rainy and dreary here in Austin, Texas, I decided I’d cuddle up on the couch with my pooches and watch some of my favorite dog-themed movies on Netflix. Keep Reading…Cat Eating Popcorn (Click for more)

6. Streamlining Your Website’s Content
Until recently, lengthy website pages were the norm. However, in today’s mobile-friendly world, users are looking to connect with the information that they need quickly, which means that streamlined content is integral. In the veterinary website space, this can certainly seem like a challenge, especially given the emphasis that many practices place on client education. Not to worry – streamlining isn’t as challenging as it may seem. Read On…

5. Veterinary Websites: Intuitive Layout and Navigation
When building veterinary websites, it’s important to keep the viewer’s experience at the forefront of design considerations. If a visitor can’t find what they’re looking for quickly and easily, they’ll grow frustrated and leave. When done right, however, the site visitor won’t even notice or think about layout and navigation, because they’ll be too focused on consuming your site’s content. That’s what you want. Keep Reading…

4. Pro Tips for Surviving a Veterinary Conference
We’ve watched as you all enter the exhibit hall the first day, wide eyed and full of energy. We’ve seen how, as day 2 rolls around, the pace and energy begin to slow; and how, by day 3, you are barely dragging along… And heavens, by day 4! You have that glassy-eye look about you that only comes from too much of a good thing. More…Who's there

3. Pokémon Go for Promoting Vet Practices? Absolutely.
Vet practices, you shouldn’t miss out on the Pokémon GO craze that has gripped the world! But what is it, you ask? Beyond Indigo is here to explain what’s happening and give you a few ideas on how to use Pokémon Go for promoting vet practices – and  to have fun with it. Read More…

2. Beyond Indigo Is Now a Google Partner!
Beyond Indigo is proud to announce that we have achieved Google Partner status! A business can only become a Google Partner by passing several different certification exams, as well as maintaining a high level ad performance for their existing clients within Adwords, Google’s paid advertising platform. By achieving this status, Beyond Indigo has proven itself as a top provider of digital marketing services in the veterinary vertical. Keep Reading…

1. 10 Veterinary Website Must-Haves
Can you believe the World Wide Web celebrated the 25th anniversary of its inception in 2014? Since its inception, the web has been in a whirlwind of constant change. A veterinary website designed and built even 4 or 5 years ago likely lack some contemporary standards for user friendliness, compatibility with new devices, and search visibility. Read More…

We hope you’ve enjoyed our blog this past year, and will keep reading in the year ahead. Whatever your marketing goals for 2017, Beyond Indigo is here to support you with cutting edge service and support across the digital disciplines.

Best wishes for a happy New Year! And may the Force be with you…