Broadcasting Your Business… On the World’s Number-One Rated TV Station… For Free
Each month, 1 billion unique viewers watch clips on YouTube. One of cable TV’s most popular shows is dedicated solely to YouTube clips. And, the world’s most popular search engine, Google, now owns YouTube. In our social culture, YouTube is thriving. But what about our business culture?
Large corporations have figured out how to use YouTube to store commercials, publish extended-version commercials, and create additional branded messages. However, small businesses may be underutilizing the YouTube medium. Here are some concepts to consider before you close the door on your potential broadcast.
Search engine optimization (SEO) determines whether your website gets located by people searching for content online. Google, the world’s leading search engine, now owns YouTube. That means having a presence on YouTube makes it easier for your website or Facebook page to be found. And that makes it easier to get customers.
You Need a Camera, Not James Cameron
You don’t need to hire James Cameron to get a professional-looking video on YouTube. You just need a camera. These days, many smartphone video cameras produce high-def resolution. There are many reasonably priced handheld cameras on the market that record quality video and audio as well.
Many apps are available on the iPhone and Android phones that allow you to capture video, edit video, and then post it to YouTube. If you record video and then load it onto your computer, both Macs and PCs have low-cost and often free software that allows you to edit video as well. If your budget can be stretched a little, a professional videographer can shoot and edit videos for you for a reasonable cost. We recommend price shopping that service and checking out clips of their past work before agreeing to pay a professional.
Branding and Broadcasting
YouTube allows you to create a “channel,” which is a fancy way of saying account or profile. What’s great about a YouTube channel is that you can brand it with your company logo as well as cover art that perhaps matches your website or Facebook page. It’s an excellent way to visually brand your business.
The rest of the branding going on will be with the content you produce and share. When you have edited video ready to share, simply upload it to your channel, and then link to it from your Facebook page and/or host it on your website, too. When you find content from other organizations or individuals that you like, simply “favorite” it on YouTube and anyone who follows your channel will be able to see it and share it as well.
If you have any questions about how your business can best use YouTube, please feel free to engage Beyond Indigo specialists for more direction and guidance. Together, we just might be able to take the joy you and your friends get from sharing videos and empower your business to broadcast it to the world.