Feeding the Beast: Google's Panda Update and Your Veterinary Website

Google recently released Panda 2.2, an update to their SEO ranking factor that is geared at helping to filter “low quality” pages from search results. What does this mean for your veterinary website? Is your website Panda 2.2 friendly? When it comes to keeping the bear on your side, it all boils down to content.

What is Google Panda?

Panda 2.2 is Google’s latest attempt to ensure that websites with poor or often irrelevant content are filtered out. This means that when your searches are returned, the highest-ranking websites are those that Google has deemed the most useful for searchers.

The Panda filter seeks to accomplish one goal: reward websites for producing high-quality content pages that are relevant to what searchers are looking for, and penalize websites that are sometimes exploiting SEO by flooding the Internet with low-quality content.


Avoiding having your website targeted by Panda is simple when you know what to look out for. Google posted some ideas for what you should look for in your website content to ensure that it is as Panda-friendly as possible.

Here are some useful tips provided by Google:

  • Make sure that the information provided on your website trust-worthy and well written. Especially when it comes to health (or pet health!) related information.
  • The content on your website should be geared towards the reader, not simply written to perform well in search engine rankings.
  • Make sure that information provided on your site is as unique as possible. This does not mean that you need to be featuring information seen no where else on the Internet, but the content on your website should be not be mass-produced or used on dozens of other veterinary websites.

The bottom line is that the best way to avoid having your site be negatively affected by the Panda update is to make sure that there is a purpose for all of the content within your pages, and that the writing all appears within an appropriate context.

You can think about the Panda filter as similar to what many of us do whenever we pickup and begin reading the back jacket of a book. If you think that the content of the book looks as though it will be a waste of your time, would you open the cover and begin reading it? The goal of Panda is to help Internet users by going through those jackets for you, and separating the worthwhile from poorly written books on the shelves.

For more details on the Google Panda 2.2 update click here.