Festivus in Bloglandia!
And a good Festivus to you…
However you say it, the holiday season has arrived. And, no matter how or what you celebrate, we’re fairly certain that your pets are included in your merriment, too.
So why not take the opportunity to set the “serious” topics aside and connect with your clients and fellow pet owners on the one thing we can all agree on this time of year: spoiling our furry family members.
Why Holiday Blogging is Smart Business
The holiday season is a great time to take a break from the rigamarole of dental blogs and posts about the importance of year-round parasite preventatives. Not only do you need a change of pace, but it’s likely your blog’s readers do, too.
Switching gears to more seasonally-appropriate topics indicates to your readers that you are in-step with their concerns as a pet parent. Sure, we all know that we need to get our pet’s teeth cleaned (and probably our own, too), but let’s face it, that’s not on the top of our mind (or wish list) come December. We want to be merry and bright and celebrate those we love…
But don’t worry. Even the most festive of blogs can highlight what you and your staff do best – care for pets.
The Twelve Days of Blogging
On the first day of blogging….
Ok, so you’re not likely to write a blog a day for 12 days this month, but that doesn’t mean you can’t pick and choose a few topics and share your knowledge (and love) with your clients.
Here are 12 hot holiday blog topics for you to explore this month:
- Holiday Pet Safety – Ok, this is a bit of a “serious” topic, but it should be done. Take this opportunity to discuss safety considerations for decor (hello, tinsel!), gift wrapping, Christmas tree and candle safety, plants such as lilies and mistletoe, food toxins, etc. You should also give a nod to outdoor pet concerns, such as antifreeze and hypothermia. Don’t forget to discuss planning ahead for emergency services. If you’ll be open, let your readers know. If not, link them to a referral for holiday emergency care.
- Holiday Foods – If you haven’t already, take a moment to let pet owners know what holiday foods their pets should avoid (Xylitol, chocolate, macadamia nuts, etc.) and why (obesity, pancreatitis…). But don’t let the news be all bad. Educate your clients on which people foods can be OK (in moderation, of course), or direct them to some fantastic DIY pet treat recipes!
- Favorite Gifts for Pets – You know you’ve got a few products that you love. Maybe it’s a slow feeder that you can’t stop telling your friends and clients about. Or maybe it’s a fabulous locally-made pet shampoo. Whatever it is, pet parents love to shop and will appreciate your ideas and input. Don’t forget to provide links when appropriate (as well as pictures), and if your recommendations tie into themes of wellness care or your practice’s specialty services, let your readers know!
- DIY Pet Gifts – Embrace the spirit of the season by encouraging handmade gifts, too. This is a great opportunity to discuss involving kids in pet care and spending some quality time with your four-legged friend amid the chaos of Christmas. Plus, people like to get crafty this time of year!
- Pet Clothes 101 – Cold weather and gift giving often culminate in the acquisition of pet clothes. Whether it’s a fetching sweater for your senior Pug or a pair of booties for your sporty Schnauzer, people need a reliable resource for sizing and selecting pet clothes. Be that resource.
- Holiday Boarding and Travel – Traveling with pets can be hectic enough, but add in the stress of the holidays and oy vey! Help your readers with tips for successful boarding (including successful good-byes and streamlined pick-ups) and travel, including reminders for vaccinations, preventatives, and any weather considerations that should be made (traveling to colder climates, etc.)
- Building Holiday Traditions With Your Pets – This is another great opportunity to reinforce the human-animal bond and encourage pet owners to take some downtime with their pets. Ideas could include a holiday photo shoot, making paw casting ornaments, or a peaceful holiday hike.
- Share a Story – Maybe someone on your staff, or one of your clients, has a touching or inspirational story that has a holiday theme to it? If so, tell the story. People love human (and animal) interest pieces, especially this time of year.
- Pet-Friendly Giving – As you likely know, holiday and end-of-year giving is kind of a big deal. Encourage your readers to consider animal related charities for their charitable giving. Take this opportunity to highlight your local shelters and deserving non-profits, as well as your favorite (and possibly lesser-known) national organizations.
- Party Animals: Winter Edition – Each season has its considerations when it comes to balancing pets with entertaining. Share tips for keeping pets safe and calm amidst the festive revelry of Christmas and the New Year. You may want to link back to that Holiday Foods blog, too.
- Top 10 Blogs of 2015 – This can be a quick and dirty post that you put together from your Google Analytics from the year. Everyone loves a good end-of-year Top 10 list, and this is a great opportunity to revisit some of the important wellness and pet care themes from the year.
- New Year’s Resolutions for You and Your Pet – Round off the year (or kick off the new one) with some suggestions for New Year’s resolutions for pets and pet owners alike. This is a great opportunity to inspire better pet wellness care in your clients and bring those shelved themes of pet dental care and parasite preventatives back to the table.