The Importance of Social Media Marketing for Veterinary Practices
Not that long ago, veterinarians looking to connect with their client base, and potential client base, were limited in their options. Business listings in the Yellow Pages, advertising in the local paper, the occasional billboard, bus bench, television ad (if you could afford it), and word-of-mouth shared between friends and colleagues at the local café were the mainstay of customer outreach for many small businesses, including veterinary practices.
However, the sweeping presence of the Internet into our lives has changed that dynamic considerably.
First with the presence of the web itself and the development of business-content driven websites, and now with the rise of social media over the past 5 years, the way consumers are connecting with service professionals, and with each other, has shifted considerably.
Online is the New In-Person
Social media has been a game changer when it comes to how we connect with one another. This is true both personally and professionally.
Just as long-lost or new-found friends can connect and converse at the click of a button, so can professionals wanting to connect with their community in hopes of bringing clients, both new and old, through their doors.
How Social Media Works for Vets
Why social media is relevant to the contemporary veterinarian?
Simply put, social media can…
· Educate pet owners regarding preventive care, seasonal risks, region-specific disease threats, pet product recalls
· Encourage pet owners to visit and get the care their pet needs
· Establish and maintain relationships with prospective and existing clients
· Build client loyalty by your role as a valuable veterinary resource and pet care partner
· Keep veterinary care and the services you provide top-of-mind
· Boost your veterinary hospital’s SEO and drive more pet owners to your website
Moreover, the Pew Research Center reports that 47% of Americans name Facebook as their #1 influencer when making purchases. This is a number that has doubled in just 2 years.
That’s a huge chunk of marketing pie.
To learn more about how social media can help your veterinary practice get a piece of that pie, please feel free to give us a call. We are happy to discuss the social media options available to you and how social media marketing can enhance your practice.