Search Results for ‘AdWords’

Digital marketing has become increasingly pertinent to the veterinary industry. If your practice is to be successful and relevant in the digital marketplace, you must seek out a veterinary marketing agency that can deliver more than Doggo memes and cat videos.

Finding a marketing partner who understands that there is more to digital marketing than a Facebook page and a simple website is key. More important still? Finding an agency that has a proven track record of bringing tails in the door, and the results to prove it.

Google AdWords has variety of ways you can advertise your veterinary practice across the Web. Whether you’re looking to get more clicks or increase conversions, here is a list of tips that can help you cut down on unnecessary costs, while maximizing your returns.

While the internet has provided unprecedented ways for advertisers to showcase their products and services to a global audience, the task of actually driving traffic to your website can be daunting for the uninitiated.

How can you initiate and maintain interaction with visitors to your website? Is there a way to get your visitors to come back and not just interact with the site, but actually convert and submit an appointment or new client form?

A service provided by Google AdWords, called remarketing, allows businesses to specifically target their Google ads to people who have already visited their website. Continue reading

With billions of searches performed on Google every month, it really doesn’t make sense for advertisers to ignore the search engine giant and the power it wields in the marketplace. Fortunately, Google offers up a variety of advertising options for businesses looking to reach potential customers, and in 2017, it should only continue to refine those options, as well as add more.

Here are the top five Google AdWords trends and pay-per-click advertising predictions going into 2017:

• Mobile Is King – It is predicted that by 2020, over 6 billion smartphone users will be walking around on planet Earth. And in fact today, Google searches on mobile phones already account “for 53% of paid-search clicks.” It seems that many advertisers will eventually focus only on mobile devices and leave other devices behind for good. On the flip side, mobile phone screens are smaller than computer screens,
  meaning that there are fewer overall search results on a phone, giving even more reason to “pay to play,” as they say!

Updated 3/1/2017 by Melissa Mason

Have you ever wondered about those top Google “hits” with the outlined-in-green “Ad” designation? If so, you’re not alone – and for good reason. Those results are brought to you courtesy of Google AdWords; an incredibly powerful, paid marketing tool that allows businesses of all sizes to places ads on the front page of Google’s search results.

With AdWords’ many tracking tools, analysis, and “funnel options”, this search engine marketing tool has the ability to boost your website’s traffic and drive potential customers to the door of any business.

Give ‘Em What They Want

Founded in October of 2000, AdWords is Google’s primary sources of revenue, earning over $100 million per day, as of 2012. Nearly all of it –$15.5 billion – came from advertising sales. In the first quarter of 2015, Google took in $17.3 billion in revenue, up 12% year over year. With few restrictions, AdWords can be utilized by businesses of nearly any size and budget. Continue reading

Writing a search ad in Google AdWords is easy to do in theory, but often difficult in practice. On the surface putting an ad together in AdWords seems as simple as filling in the blanks, however there is much more to creating a good ad than merely writing about a business.

What’s In An Ad?

Google offers traditional and expanded text ads that appear on the front page of the search engine on desktop, tablet, and mobile devices. These ads often connect directly to a dedicated place on a website called a landing page. Both ads types consist of a headline, two lines of text and a display URL. Continue reading

Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.

Three Keys To a Successful Google AdWords Campaign

1. The Keywords:

Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.

Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses. Continue reading

In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.  

With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?  

To start, keep these 6 tips in mind… Continue reading