Dr. Hélène Bouchard founded Summeridge Animal Clinic in 2006 and over the last decade it has not only grown, but thrived, in a competitive area near Vaughan, Ontario. Dr. Bouchard created a clinic environment, which emphasizes education for both employees and pet parents.
“That’s how I see myself,” she explains, “as an educator, as well as a clinician.”
“If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”― Roald Dahl, The Twits
Dr. Bouchard has a strong sense of what “works” for her and her practice, and she radiates this through her clinic. She is a skilled veterinarian, a connoisseur of children’s literature and science fiction, a trendsetter, and is always forward thinking.
Everybody is looking for silver bullet, the tablets, the arch, the answer to all of life’s tough questions. Sometimes the answer has been their all along. We all have our definition of what deem to be successful. Money, cars, houses, bling, life balance, business, titles, a warm fuzzy feeling, whatever it is your feeling of success is yours. Achieving your desired level of success will be challenging, full of hard work, determination, perseverance, and commitment. And you can do it all by yourself or you can learn from those around you.
One of the keys to accelerating your trip to success is to learn from those around you- both what to do and what no to do. I can tell you I learned more my first job about what NOT to do. I learned a lot from my next two jobs about what to do. However, I have learned even more about life from what others have already done. There is a world of books, articles, interviews, videos, and resources from people who have done ‘it’ and done it right. Read them. Learn from them. Emulate them.
Doesn’t matter who the person is.
Doesn’t matter morning or evening.
This is the greeting I get when I go to my local 24 Fitness. Pretty much the same tone. Monotone, non-committal, insincere. The voice varies, the face varies, the message is the same—“I don’t really care who you are, I just have to say something.”
How about this one?
#$%^&*( Animal Hospital, hold please!!!
Imagine this…a room full of the world’s greatest singers. The best of the best all present to share their favorite song. Now, imagine each one of them singing…at the same time!!! Would that be music or cacophony; harmony or chaos?
Now, think about this. You have a team of experts that you employ. Client service experts, technical experts, professional experts, management experts, animal care experts, among others make up your team. All of these experts have skills better than anybody else because you chose them because of these skills. What a great team!! Except they are all doing what they do best without interacting with the team members around them. Complete and utter insanity.
Back to scenario number one, a room full of the world’s greatest singers. Now, instead of singing their most recognized or famous song, they are all given specific parts of a contiguous piece. Think of “We Are the World” (1985). Music to the ears. Perfect harmonies, perfect pitch, a world class musical arrangement. A best seller.
On Broadway, every time an actor or actress goes on stage they have to give the performance of their lives. There are no do overs; no mulligans; no ‘oops, let’s try that again’. Every line, every step, every action is perfectly choreographed, styled, and created for the optimal experience for the show goer. And at $200 per ticket, it better be!!
$200 per ticket, that’s outrageous!! It is? Isn’t that pretty close to your doctor’s average client transaction? Why is $200 outrageous for a 2 hour Broadway show but not for a 20 minute office call? When is the last time YOU and YOUR team put on a show that was entertaining, enjoyable, memorable and gave great value to your client? Do you do this each and every time? Without fail? Or only for specific clients?