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How to Market to the Millennial Generation – And Why You Should Care

iStock_000020379467_MediumWhen it comes to the future of marketing your veterinary practice, one thing is indisputable: It’s all about the Millennials.

Who are ‘The Millennials’, and Why Should We Care?

Born between 1980 and 2000, the Millennial generation holds a mammoth amount of importance. An estimated 80 million Millennials currently live in the U.S., and in 15 years, it’s believed that they’ll comprise 70% of our workforce. Their spending power is said to be $170 billion. In order to ensure the continued growth and profitability of your veterinary business, it’s essential to learn to market to this vital generation.

What Makes Millennials Unique?

Millennials are a special breed. They’ve grown up during a time of international political strife and economic chaos. Even though they’ve been raised with constant instability, they have had one crucial constant: technology. They have more technological prowess than any Continue reading