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Posts Tagged: Perceived Value

Can You Give a STAR Performance?

On Broadway, every time an actor or actress goes on stage they have to give the performance of their lives.  There are no do overs; no mulligans; no ‘oops, let’s try that again’.  Every line, every step, every action is perfectly choreographed, styled, and created for the optimal experience for the show goer.  And at $200 per ticket, it better be!!

$200 per ticket, that’s outrageous!!  It is?  Isn’t that pretty close to your doctor’s average client transaction?  Why is $200 outrageous for a 2 hour Broadway show but not for a 20 minute office call?  When is the last time YOU and YOUR team put on a show that was entertaining, enjoyable, memorable and gave great value to your client?  Do you do this each and every time? Without fail?  Or only for specific clients? Continue reading