“The doctor is excellent, but the front desk staff…not so much.”
“The techs are super friendly, but the doctor…not so much.”
“They saved my dog—I don’t trust anyone else to care for our pets.”
“They killed my cat—all they care about is money!”
Not that long ago, veterinarians looking to connect with their client base, and potential client base, were limited in their options. Business listings in the Yellow Pages, advertising in the local paper, the occasional billboard, bus bench, television ad (if you could afford it), and word-of-mouth shared between friends and colleagues at the local café were the mainstay of customer outreach for many small businesses, including veterinary practices.