Three Simple Thanksgiving Marketing Ideas For Your Veterinary Practice
With Thanksgiving just around the corner, now is an ideal time to kickoff a few simple marketing ideas to engage your clients and community in a fun and meaningful way. While your veterinary practice likely has several key business-focused messages to get across this fall, it’s important to ensure your overall marketing mix includes messaging that establishes your practice as accessible, relatable, and connected with its clientele.
Thankfully, this season is brimming with opportunity for this type of marketing. Many of us take time during Thanksgiving to count our blessings, and businesses should be no exception to this trend. After all, what better way to attract customers than to let them know that their business is appreciated?
So what can you do in the following weeks to capture some of the free-flowing gratitude of the season? …Participate in it.
What Are You Thankful For?
You may have seen your personal Facebook newsfeed start to brim over with gratitude this month. Many people are posting something they are grateful for each day in November as a way to give thanks for all they have.
There’s no reason why your veterinary practice shouldn’t do the same. From your amazing clients and outstanding staff, to the advances in veterinary technology and those who have mentored you professionally along the way, take advantage of this trend to publicly acknowledge what your practice has to be thankful for.
Be sure to find an image to share along with your gratitude on Facebook (the post will get more traction if there is a photo attached), and be sure to post your daily gratitude somewhere visible in the clinic, too.
I Am Thankful For My Pet, Because…
In addition to all the gratitude you are sharing with your Facebook fans, it would behoove you to encourage them to share their gratitude, too. Encourage your Facebook fans and followers to share a photo of their pet and to give a short reason why they are thankful for their feathered or furry friend.
This is an opportunity that doesn’t need to be limited to Facebook, either. As you see patients throughout the day, snap a quick picture of Fluffy or Fido (and his or her owner) and ask them to give you a quote. You can post the picture and the gratitude to your Facebook wall and print it out and post it in your waiting room. Likewise, don’t forget to include pics and quotes from your veterinarians and staff, too. You never know whom you might inspire!
Be a Mythbuster!
A final consideration to make as you plan for your Thanksgiving marketing is client education. There are a lot of myths and misunderstandings about what Thanksgiving foods are pet-friendly, for example. Brainstorm with your team (and even your clients) to find out what people want to know about and educate them on the facts.
Why shouldn’t my pet eat turkey bones? Why can’t my cat have stuffing? What do you mean the candied yams are bad for Fido, I thought sweet potatoes were great for dogs?!? Once you know what myths you want to address, set to work busting them. Separate fact from fiction on your Facebook page, in your blog, and even on your Pinterest boards…
Wherever your client’s eyes might be, position yourself in front of them. Not only may you save someone from an emergency vet visit on Thanksgiving weekend, but your efforts will also help establish yourself as someone pet owners can trust and the go-to industry leader in your community for pet-related questions.
From all of us on the Beyond Indigo Marketing Team, Happy Thanksgiving!