{"id":2134,"date":"2016-11-15T12:51:52","date_gmt":"2016-11-15T18:51:52","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/?p=2134"},"modified":"2021-08-06T14:03:32","modified_gmt":"2021-08-06T19:03:32","slug":"near-me-searches","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/near-me-searches\/","title":{"rendered":"\u201cNear Me\u201d Searches and How to Rank on Google"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" class=\"alignleft wp-image-2135 size-large\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2016\/11\/iStock_000025611849_Large-1024x682.jpg\" alt=\"Near Me Searches\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2016\/11\/iStock_000025611849_Large-1024x682.jpg 1024w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2016\/11\/iStock_000025611849_Large-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2016\/11\/iStock_000025611849_Large-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">People demand instant, accurate, and helpful information on Google. Because of this, it likely comes as no surprise that Google has had to make many complex updates to its algorithm to keep up. Gone are the days of \u201ccookie-cutter\u201d search results. Google near me now strives to deliver the most customized, local search results possible. A Brooklyn pet owner, for example, searching for \u201cveterinarians nearby\u201d will get totally different results than a pet owner in the Bronx searching the same keyword phrase \u2013 all thanks to <a href=\"https:\/\/www.beyondindigopets.com\/blog\/top-5-reasons-why-successful-seo-is-a-continuous-process\/\">Google\u2019s local-search result algorithms<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to the veterinary industry, near me searches has many applications<\/span><b>.<\/b><span style=\"font-weight: 400;\"> A pet owner who has recently moved to a new city and is looking for a new family practice veterinarian, for example, may Google \u201cveterinarian near me.\u201d Meanwhile, a person worried about the chocolate their new puppy just consumed may hurriedly Google \u201cnearby emergency vet.\u201d It is crucial that your <a href=\"https:\/\/www.beyondindigopets.com\/blog\/5-things-veterinary-hospitals-google-adwords\/\">veterinary clinic or hospital show up<\/a> in positions 1-3 during these deciding moments. <\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Amazing Google Near Me Search Stats to Consider<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some specific local search trends that are good to be aware of if you are trying to put together a local marketing strategy for your business: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b><a href=\"http:\/\/searchengineland.com\/google-says-near-me-searches-have-doubled-this-year-221771\"><span style=\"font-weight: 400;\">\u201cNear Me\u201d keyword searches doubled last year<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">and continue to rise<\/span>.<\/b><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2343577\/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study\"><span style=\"font-weight: 400;\">People perform \u201cnear me\u201d searches across all devices <\/span><\/a><span style=\"font-weight: 400;\">&nbsp;\u2013 they are looking for business hours, address (directions), and info about available products and services. &nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><a href=\"http:\/\/heidicohen.com\/2016-mobile-marketing-trends\/\"><span style=\"font-weight: 400;\">People are increasingly searching on their phones<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 &nbsp;it is projected that by 2018, use of mobile devices will supersede use of all other devices\u2026 <\/span><i><span style=\"font-weight: 400;\">combined<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.shopify.com\/retail\/119916611-how-online-reviews-impact-local-seo-and-why-they-matter-to-your-bottom-line\"><span style=\"font-weight: 400;\">90% of consumers say they base their buying decisions on online reviews<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 this is important for \u201clocal search engine optimization,\u201d as review ratings show up on Google map listings and even in organic results. <\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How to Rank for \u201cNear Me\u201d Searches on Google<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s one thing to understand the latest local search trends, but It\u2019s another thing to know what to do about them. Here are some specific tactics that veterinary practices (and other local businesses) can use to improve their rankings for high-volume, high-value \u201cnear me\u201d keywords: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Keep your Google Map listing up to date.<\/b><span style=\"font-weight: 400;\"> Make sure your Google map listing is claimed, and has accurate information about your clinic, including address, hours, services offered, and website URL. After you\u2019ve set up your map listing, you\u2019ll need to maintain it and keep it updated ongoing. <\/span><\/li><li><b>Get those reviews!<\/b><span style=\"font-weight: 400;\"> &nbsp;These days, pets are considered family members. Location matters, but what matters even more is <\/span><i><span style=\"font-weight: 400;\">quality<\/span><\/i><span style=\"font-weight: 400;\"> medical care, which is something that can be gleamed easily by reading <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/\"><span style=\"font-weight: 400;\">online reviews<\/span><\/a><span style=\"font-weight: 400;\">. Small businesses that have many reviews, and a high star rating to go with, will benefit from higher rankings, and thus more exposure on Google. &nbsp;<\/span><\/li><li><b>Include information on your website about the locations you serve.<\/b><span style=\"font-weight: 400;\"> Instead of targeting broad locations like New York, focus on less competitive areas and neighborhoods, like \u201cPark Slope.\u201d <\/span><\/li><li><b>Focus on your mobile site.<\/b><span style=\"font-weight: 400;\"> If your website is not mobile-friendly, it needs to be! People are increasingly searching on their mobile devices, so your website must be (a) mobile-friendly and (b) <\/span><a href=\"https:\/\/www.beyondindigopets.com\/blog\/10-veterinary-website-must-haves\/\"><span style=\"font-weight: 400;\">deliver a great user experience<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/li><li><b>Advertise online!<\/b><span style=\"font-weight: 400;\"> Unfortunately, it\u2019s not always enough to show up on Google organically. That\u2019s because paid search ads and map listings typically show up top. To combat this, you can run your own paid, location-targeted ads on Google, Facebook, third-party sites and more. &nbsp;Sometimes you just have to pay to play locally. <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cNear me\u201d searches are not slowing down, but the real takeaway is that we live in a mobile age, wherein we demand instant answers to all our questions, no matter how big or small (or local). In all the complexity, though, there is also opportunity for small businesses to drive more valuable, qualified traffic to their websites than before via <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/seo.html\"><span style=\"font-weight: 400;\">local SEO<\/span><\/a><span style=\"font-weight: 400;\"> and marketing tactics. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People demand instant, accurate, and helpful information on Google. Because of this, it likely comes as no surprise that Google\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[370],"tags":[288,109,125,337],"class_list":["post-2134","post","type-post","status-publish","format-standard","hentry","category-seo-for-veterinarians","tag-google","tag-google-local","tag-local-search","tag-near-me-searches"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNear Me\u201d Searches and How to Rank on Google | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"Get the scoop on the latest trends for \u201cnear me\u201d searches, and find out how your small business can increase SEO rankings on Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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