{"id":2157,"date":"2017-02-28T15:03:33","date_gmt":"2017-02-28T21:03:33","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/?p=2157"},"modified":"2021-08-06T13:57:12","modified_gmt":"2021-08-06T18:57:12","slug":"good-ad-in-google-adwords","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/good-ad-in-google-adwords\/","title":{"rendered":"Ad Fails: What Makes a Good Ad in Google Adwords?"},"content":{"rendered":"

\"GoodWriting a search ad in Google AdWords is easy to do in theory, but often difficult in practice. On the surface putting an ad together in AdWords seems as simple as filling in the blanks, however there is much more to creating a good ad than merely writing about a business. <\/span><\/p>\n

What\u2019s In An Ad?<\/h3>\n

Google offers traditional and expanded text ads that appear on the front page of the search engine on desktop, tablet, and mobile devices. These ads often connect directly to a dedicated place on a website called a landing page. Both ads types consist of a headline, two lines of text and a display URL. <\/span><\/p>\n

The <\/span>traditional ads<\/span><\/a> consist of 25 characters for the headline and 35 for the two lines of ad text and display URL. With the <\/span>expanded text ads<\/span><\/a> there is a higher character limit, the headline consists of two 30 character max lines, a single description box with an 80 character length and the display URL consists of the fixed domain name and two 15 character sections for the landing page.<\/span><\/p>\n

\"AdCompareCapture\"

Examples of Traditional and Expanded Ads<\/p><\/div>\n

The Bad Ad<\/h3>\n

The things that make a bad ad are often the simple things, such as grammar, punctuation, and word choice. The
\nchallenge of writing an ad is to attract a viewer to click on the ads and go to the target page. Writing an ad filled with errors does not inspire confidence in users and the chances of someone clicking through are very low.
\n<\/span><\/p>\n

Another aspect that makes an ad bad is lack of draw. Having bland titles or nothing in the ad text that actually entices the user to click will result in many ad views but no clicks. Having the business name as the headline, non-specific offers in the ad text, and no calls to action. Basically if an ad writer is not giving a user a reason to click it is not a good ad.<\/span><\/p>\n

\"BadAd\"

Example of a ‘Bad Ad’<\/p><\/div>\n

The Good Ad<\/h3>\n

A good ad is one that makes the user want to click, it draws their eye and gives them a reason to select them our of the
\nlineup of other ads and then click through to the website. This is often achieved by several methods. The first is an attractive headlines, good ads often have a relevant keyword as the headline of the ad. The second is having a good call out to users, something like \u201ccontact us now\u201d or \u201ccall now\u201d engages the user and prompts to action.<\/span><\/p>\n

\"GoodAd\"

Example of a ‘Good Ad’<\/p><\/div>\n

The Great Ad<\/h3>\n

Great ads take the basic elements of good ads but add specificity. Instead of hoping that the user finds an ad relevant merely through keyword association, or a call out, the creator of a great ad needs to give something to a user that basically says \u201cI dare you not to click.\u201d So instead of just having the basic details of your business and a token call out such as \u201cCall now\u201d include prices, seasonal deals, timely and relatable language, and signals of quality. <\/span><\/p>\n

\"GreatAd\"

Example of a ‘Great Ad’<\/p><\/div>\n

If you have questions about your veterinary practice\u2019s online marketing strategy, <\/span>contact us<\/span><\/a> today for a free consultation. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Writing a search ad in Google AdWords is easy to do in theory, but often difficult in practice. On the\u2026<\/p>\n","protected":false},"author":868,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371],"tags":[346,345,263],"class_list":["post-2157","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","tag-good-ads","tag-google-ads","tag-google-adwords"],"yoast_head":"\nAd Fails: What Makes a Good Ad in Google Adwords? | BI Pets Blog<\/title>\n<meta name=\"description\" content=\"A good ad is one that makes the user want to click, it draws their eye and gives them a reason to select them our of the lineup of other ads and then...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/good-ad-in-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Fails: What Makes a Good Ad in Google Adwords? 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