{"id":2232,"date":"2017-03-06T10:38:14","date_gmt":"2017-03-06T16:38:14","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2232"},"modified":"2021-08-06T13:54:50","modified_gmt":"2021-08-06T18:54:50","slug":"top-5-google-adwords-trends-2017","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/top-5-google-adwords-trends-2017\/","title":{"rendered":"Top 5 Google AdWords Trends for 2021"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"http:\/\/searchengineland.com\/google-now-handles-2-999-trillion-searches-per-year-250247\"><span style=\"font-weight: 400;\">billions of searches performed<\/span><\/a><span style=\"font-weight: 400;\"> on Google every month, it really doesn\u2019t make sense for advertisers to ignore the search engine giant and the power it wields in the marketplace. Fortunately, Google offers up a variety of advertising options for businesses looking to reach potential customers, and in 2017, it should only continue to refine those options, as well as add more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are the top five Google AdWords trends and pay-per-click advertising predictions going into 2017:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Mobile Is King \u2013&nbsp;<\/b>It is <span style=\"font-weight: 400;\">predicted that by 2020<\/span><span style=\"font-weight: 400;\">, over 6 billion smartphone users will be walking around on planet Earth. And in fact <\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\">, Google searches on mobile phones already account <\/span><span style=\"font-weight: 400;\">\u201cfor 53% of paid-search clicks.\u201d<\/span><span style=\"font-weight: 400;\"> It seems that many advertisers will eventually focus only on <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2472719?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\"><span style=\"font-weight: 400;\">mobile devices<\/span><\/a><span style=\"font-weight: 400;\"> and leave other devices behind for good. On the flip side, mobile phone screens are smaller than computer screens,<br>meaning that there are fewer overall search results on a phone, giving even more reason to \u201cpay to play,\u201d as they say!<\/span><\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/istock-519577404-1024x682.jpg\" alt=\"\" class=\"wp-image-2237\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/istock-519577404-1024x682.jpg 1024w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/istock-519577404-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/istock-519577404-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>How You Can Get Ahead:<\/strong> <span style=\"font-weight: 400;\">Before running mobile ads for your site, make sure your site loads quickly on mobile devices, and offers users a great mobile experience. <\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>More Personalized Ads \u2013&nbsp;<\/b>Google is always getting better and better at showing more custom, local results for searchers, and Google advertisers are never far behind. Lately, Google has been offering <span style=\"font-weight: 400;\">advanced personal targeting options<\/span><span style=\"font-weight: 400;\"> that enable businesses to focus their AdWords budget on a smaller, but vastly more relevant set of customers, making ads extremely cost-effective.<\/span><\/li><\/ul>\n\n\n\n<p><strong>How You Can Get Ahead:<\/strong><span style=\"font-weight: 400;\"> Set up <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/1722054?hl=en\"><span style=\"font-weight: 400;\">\u201cConversion Tracking\u201d in AdWords<\/span><\/a><span style=\"font-weight: 400;\">, so you can quickly discover which zip codes, keywords, ad copy, campaign settings, videos, or images are driving the most qualified traffic to your site. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>More Visual Ads \u2013&nbsp;<\/b>Advertisers are starting to get great results with both image and video ads. According to a study cited by <a href=\"https:\/\/www.searchenginejournal.com\/ppc-trends-2017\/180429\/\"><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/a><span style=\"font-weight: 400;\">, \u201cconsumers are 80% more likely to engage with content that has relevant images.\u201d Other reasons to believe video ads are here to stay include the fact that they are <\/span><span style=\"font-weight: 400;\">comparatively cheaper<\/span><span style=\"font-weight: 400;\"> than other ad types, and 69% of businesses already claim \u201ctheir budget is shifting towards video marketing.\u201d<\/span><\/li><\/ul>\n\n\n\n<p><strong>How You Can Get Ahead:<\/strong><span style=\"font-weight: 400;\"> New to video advertising? Consider shooting a short, simple, 15 to 60-second YouTube video that is targeted to keywords you\u2019re already bidding on and have built an audience around in AdWords.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2233\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/ad-options_1x.png\" alt=\"\" width=\"480\" height=\"323\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/ad-options_1x.png 480w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/ad-options_1x-300x202.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><b>Google Shopping Ads \u2013 <\/b>Did you know that <span style=\"font-weight: 400;\">\u201cretailers spent 56% of their ad spend on Google Shopping\u201d<\/span> <span style=\"font-weight: 400;\">in 2016? Google Shopping ads, such as video ads, continue to offer more powerful local targeting, and for some big advertisers, may be necessary to run.<\/span><\/b><\/li><\/ul>\n\n\n\n<p><strong>How You Can Get Ahead:<\/strong> <span style=\"font-weight: 400;\">Just getting started with Google Shopping? Take a moment to learn more about structured data, or <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/6069143?hl=en\"><span style=\"font-weight: 400;\">\u201cmicrodata,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> website code that helps Google understand the product information on your website. &nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Bigger Ads\u2013&nbsp;<\/b>As of January 31<span style=\"font-weight: 400;\">st<\/span><span style=\"font-weight: 400;\">, 2017, <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/7048854?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\"><span style=\"font-weight: 400;\">Google started enforcing<\/span><\/a><span style=\"font-weight: 400;\"> \u201cexpanded text ads.\u201d Among other changes, PPC ads will now have two headlines (versus one), and will be mobile-optimized out the gate. Essentially, expanded text ads are now double the size of traditional text ads!<\/span><\/li><\/ul>\n\n\n\n<p><strong>How You Can Get Ahead:<\/strong><span style=\"font-weight: 400;\"> Try out different versions of ad copy to see which messages catch people\u2019s eye the most. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t know where to start, consider getting help with your Google AdWords strategy today! Beyond Indigo Pets is a <\/span><span style=\"font-weight: 400;\">Certified Google Partner<\/span><span style=\"font-weight: 400;\"> and offers <\/span><span style=\"font-weight: 400;\">PPC marketing for veterinarians<\/span><span style=\"font-weight: 400;\"> who want to grow their practice online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With billions of searches performed on Google every month, it really doesn\u2019t make sense for advertisers to ignore the search\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371],"tags":[317,263,358,180],"class_list":["post-2232","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","tag-adwords","tag-google-adwords","tag-ppc-marketing","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Google AdWords Trends for 2017 | Beyond Indigo Pets Blog<\/title>\n<meta name=\"description\" content=\"Do you know what&#039;s hot in AdWords? 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