{"id":2266,"date":"2017-03-24T09:00:17","date_gmt":"2017-03-24T14:00:17","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2266"},"modified":"2021-08-06T13:50:16","modified_gmt":"2021-08-06T18:50:16","slug":"fake-news-dr-google-foes","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/fake-news-dr-google-foes\/","title":{"rendered":"Fake News and Dr. Google: The Veterinarian\u2019s Greatest Virtual Foes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2267 size-medium\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-541302006-300x200.jpg\" alt=\"Close-up Angry Red Maine Coon Cat Looks Camera, Isolated\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-541302006-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-541302006-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-541302006-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Remember when the Internet told us that ice cubes could be fatal to our dogs? Many pet owners now play it safe and don\u2019t give ice cubes as treats\u2026 but recent news proclaims that many dog treats contain pentobarbital, so they can be dangerous, too! So what should we believe?<\/p>\n<p><span style=\"font-weight: 400;\">Given the rapid spread of \u201cevidence\u201d online, which can prove just about anything, how are pet owners supposed to distinguish fact from fiction? It\u2019s so easy to use that search feature that comes preloaded on nearly every smartphone, and in an instant they\u2019ve fallen prey to the veterinarian\u2019s virtual nemesis: \u201cDr. Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your clients are getting their information from a mixture of sources, including credible news articles, Facebook friends, neighbor recommendations, Pinterest, and of course search engine results. As we\u2019ve seen via other <\/span><a href=\"https:\/\/www.beyondindigopets.com\/blog\/social-media-for-veterinarians\/\"><span style=\"font-weight: 400;\">current events<\/span><\/a><span style=\"font-weight: 400;\">, people are likely to believe what their friends say, with or without fact-checking. Those who do fact-check will often head to Google first, and the sheer amount of material online means that their chances of finding reputable answers are just about the same as their chances of finding fake news.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where your <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-digital-marketing-plans\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> channels and <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-website-design\/\"><span style=\"font-weight: 400;\">website <\/span><\/a><span style=\"font-weight: 400;\">come in. If you have a strong online presence, your practice\u2019s real life doctors can be the ones who show up in search results. \u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Overcome those \u201calternative facts\u201d and \u201cfake news\u201d by:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Staying current \u2013 follow veterinary news outlets and pay close attention to the common questions your clients ask.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Varying your Continuing Education \u2013 pursue both your professional interests and industry advancements.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competing for results \u2013 focus your <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/seo.html\"><span style=\"font-weight: 400;\">Search Engine Optimization<\/span><\/a><span style=\"font-weight: 400;\"> efforts to boost your visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting regularly \u2013 don\u2019t drop off the radar; post routinely to keep up with social media algorithms and stay in newsfeeds.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising \u2013 use <\/span><span style=\"font-weight: 400;\">boosts and ads<\/span><span style=\"font-weight: 400;\"> on platforms like Facebook to ensure that your content will reach a larger audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Being honest \u2013 you already know that practical ethics prevent you from diagnosing pets online; don\u2019t be afraid to include this detail for appropriate topics. If a certain situation requires urgent or emergency attention, say so, and include your office contact details. This is best for patients and pet owners alike.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think of client education creatively<\/span><span style=\"font-weight: 400;\">! \u00a0Complement your in-house handouts, invoice printouts, and doctor\u2019s notes with online Pinterest boards, Tweets, and blog posts. If your message is consistent on all of these platforms, you\u2019ll increase client compliance and combat misinformation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you want your clients to use approved dog and cat parasite prevention rather than a DIY mixture of vinegar, garlic, and essential oils, let them know with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verbal recommendations during appointments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reminder postcards when refills are due<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pamphlets explaining Lyme disease, heartworm, and tapeworm transmission<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A YouTube video demonstrating how to correctly apply topical preventive<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest boards featuring parasite and disease information, as well as your product recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook advertisements highlighting the array of products in your pharmacy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retweets from reputable sources like the <\/span><a href=\"https:\/\/twitter.com\/AHS_Think12\"><span style=\"font-weight: 400;\">American Heartworm Society<\/span><\/a><span style=\"font-weight: 400;\">, the <\/span><a href=\"https:\/\/twitter.com\/CAPCVet\"><span style=\"font-weight: 400;\">Companion Animal Parasite Council<\/span><\/a><span style=\"font-weight: 400;\">, or the <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/twitter.com\/AAHAHealthyPet\">American Animal Hospital Association<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Meet your clients where they are \u2013 online and in your office. They already trust you to provide professional care, so give them the chance to trust you for between-appointment advice!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get us wrong; we love Google! In fact, we\u2019re huge advocates of putting <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/veterinary-advertising.html\"><span style=\"font-weight: 400;\">Google business offerings<\/span><\/a><span style=\"font-weight: 400;\"> to work for your hospital. We\u2019re just also aware that actual veterinary medical care needs to happen in the office, not on the Internet. So take steps to make sure that \u201cDr. Google\u201d search results come from your practice!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when the Internet told us that ice cubes could be fatal to our dogs? Many pet owners now play\u2026<\/p>\n","protected":false},"author":7423,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[366,365,364,363],"class_list":["post-2266","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-client-education","tag-credible-online-sources","tag-dr-google","tag-fake-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fake News and Dr. Google: The Veterinarian\u2019s Greatest Virtual Foes | Beyond Indigo Pets Blog<\/title>\n<meta name=\"description\" content=\"Overcome those alternative facts and fake news by staying current \u2013 follow veterinary news outlets and pay close attention to the common questions...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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