{"id":2271,"date":"2017-03-30T14:07:58","date_gmt":"2017-03-30T19:07:58","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2271"},"modified":"2021-08-06T13:48:48","modified_gmt":"2021-08-06T18:48:48","slug":"veterinary-website-business-success","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/","title":{"rendered":"Traffic vs. Conversions: Setting Your Veterinary Website up for Business Success"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2272 size-medium\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg\" alt=\"Curious puppy lying on the floor and looking at laptop.\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Having a website is a must for any veterinarian. As your primary online presence, it promotes your practice and represents your brand to a wide audience.<\/p>\n<p><span style=\"font-weight: 400;\">Visitors to a website are collectively referred to \u2018traffic\u2019. Traffic is monitored through tools like Google Analytics, which analyzes several factors, such as: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What webpage within the website did the visitor land on? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How long did they stay before leaving? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were they viewing from their smartphone or computer? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the visitor from your area or out of state? <\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies, or how to streamline the interface for a better user experience. Ultimately, you want to translate web traffic into sales, otherwise known as conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-website-design\/\">Your website should be designed to convert visitors into customers.<\/a> Here are several ways in which to accomplish this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Hyperlinked content<\/b><span style=\"font-weight: 400;\">. Whether a visitor is reading about your business on an About Us page or researching the diagnostic services you offer, key text should be hyperlinked, pointing the user in a direction that can lead to a conversion, such as an online store or a map showing them where you\u2019re located.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Callouts<\/b><span style=\"font-weight: 400;\">. These are prominent buttons known as calls to action, because they lead directly to the visitor acting on their interest. Common callout buttons could be to schedule an appointment, fill out a new client form, visit an online pharmacy, or seek immediate emergency care. By making callouts visually eye-catching it allows the visitor to skip navigating your website through drop-down menus and go directly where they want to go, fast. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The Four Wheels of Your Business\u2019 Marketing Car<\/b><span style=\"font-weight: 400;\">. At Beyond Indigo, we often use the metaphor of your business being like a car \u2013 it needs all four wheels to run smoothly. <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/social-media-marketing.html\">Social Marketing<\/a>, <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/online-reputation-management.html\">Online Reputation Management<\/a>, <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/seo.html\">Search Engine Optimization<\/a>, and your website make up the four wheels and constitute an online <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-digital-marketing-plans\/\">marketing ecosystem<\/a> where each service feeds into the others. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, by advertising your online reviews, visitors will see positive feedback from your customers and be more likely purchase your services. Similarly, an active and engaging social media presence linked to your website helps get your business\u2019 personality and values across. These are all factors potential customers evaluate when deciding whether to give you their business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website should not just be informative, but a vehicle to drive customers through your doors. <a href=\"https:\/\/www.beyondindigopets.com\/blog\/content-understanding-importance-updates\/\">Review your website<\/a> and see if you can find any opportunities to translate traffic into conversions. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a website is a must for any veterinarian. As your primary online presence, it promotes your practice and represents\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[372],"tags":[233,368,367],"class_list":["post-2271","post","type-post","status-publish","format-standard","hentry","category-veterinary-websites","tag-veterinary-websites","tag-website-conversions","tag-website-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting Your Veterinary Website up for Business Success | Beyond Indigo Pets Blog<\/title>\n<meta name=\"description\" content=\"These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Your Veterinary Website up for Business Success | Beyond Indigo Pets Blog\" \/>\n<meta property=\"og:description\" content=\"These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-30T19:07:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T18:48:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg\" \/>\n<meta name=\"author\" content=\"Beyond Indigo Pets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beyond Indigo Pets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\"},\"author\":{\"name\":\"Beyond Indigo Pets\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/a9b7405736d426c3cb6ba1d06eaf1a70\"},\"headline\":\"Traffic vs. Conversions: Setting Your Veterinary Website up for Business Success\",\"datePublished\":\"2017-03-30T19:07:58+00:00\",\"dateModified\":\"2021-08-06T18:48:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg\",\"keywords\":[\"Veterinary Websites\",\"Website Conversions\",\"Website Traffic\"],\"articleSection\":[\"Veterinary Websites\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\",\"name\":\"Setting Your Veterinary Website up for Business Success | Beyond Indigo Pets Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg\",\"datePublished\":\"2017-03-30T19:07:58+00:00\",\"dateModified\":\"2021-08-06T18:48:48+00:00\",\"description\":\"These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162.jpg\",\"contentUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162.jpg\",\"width\":4633,\"height\":3089,\"caption\":\"Curious puppy lying on the floor and looking at laptop.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.beyondindigopets.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Traffic vs. Conversions: Setting Your Veterinary Website up for Business Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"name\":\"Beyond Indigo Pets\",\"description\":\"Veterinary marketing blog\",\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\",\"name\":\"Beyond Indigo Pets\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Beyond Indigo Pets\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beyondindigopets\/\",\"https:\/\/x.com\/beyondpets\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/a9b7405736d426c3cb6ba1d06eaf1a70\",\"name\":\"Beyond Indigo Pets\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/499d1e8b14a7de6bac4e3b17dedd8fd319df69ba3b365c22bf4502a847aff6bb?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/499d1e8b14a7de6bac4e3b17dedd8fd319df69ba3b365c22bf4502a847aff6bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/499d1e8b14a7de6bac4e3b17dedd8fd319df69ba3b365c22bf4502a847aff6bb?s=96&d=mm&r=g\",\"caption\":\"Beyond Indigo Pets\"},\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/author\/beyond\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting Your Veterinary Website up for Business Success | Beyond Indigo Pets Blog","description":"These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/","og_locale":"en_US","og_type":"article","og_title":"Setting Your Veterinary Website up for Business Success | Beyond Indigo Pets Blog","og_description":"These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies...","og_url":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/","og_site_name":"Beyond Indigo Pets","article_publisher":"https:\/\/www.facebook.com\/beyondindigopets\/","article_published_time":"2017-03-30T19:07:58+00:00","article_modified_time":"2021-08-06T18:48:48+00:00","og_image":[{"url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg","type":"","width":"","height":""}],"author":"Beyond Indigo Pets","twitter_misc":{"Written by":"Beyond Indigo Pets","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#article","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/"},"author":{"name":"Beyond Indigo Pets","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/a9b7405736d426c3cb6ba1d06eaf1a70"},"headline":"Traffic vs. Conversions: Setting Your Veterinary Website up for Business Success","datePublished":"2017-03-30T19:07:58+00:00","dateModified":"2021-08-06T18:48:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/"},"wordCount":435,"publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg","keywords":["Veterinary Websites","Website Conversions","Website Traffic"],"articleSection":["Veterinary Websites"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/","url":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/","name":"Setting Your Veterinary Website up for Business Success | Beyond Indigo Pets Blog","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162-300x200.jpg","datePublished":"2017-03-30T19:07:58+00:00","dateModified":"2021-08-06T18:48:48+00:00","description":"These insights can help you determine which areas on your website need to be improved, whether you should change your practice\u2019s marketing strategies...","breadcrumb":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#primaryimage","url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162.jpg","contentUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/03\/iStock-538354162.jpg","width":4633,"height":3089,"caption":"Curious puppy lying on the floor and looking at laptop."},{"@type":"BreadcrumbList","@id":"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beyondindigopets.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Traffic vs. Conversions: Setting Your Veterinary Website up for Business Success"}]},{"@type":"WebSite","@id":"https:\/\/www.beyondindigopets.com\/blog\/#website","url":"https:\/\/www.beyondindigopets.com\/blog\/","name":"Beyond Indigo Pets","description":"Veterinary marketing blog","publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization","name":"Beyond Indigo Pets","url":"https:\/\/www.beyondindigopets.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Beyond Indigo Pets"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beyondindigopets\/","https:\/\/x.com\/beyondpets"]},{"@type":"Person","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/a9b7405736d426c3cb6ba1d06eaf1a70","name":"Beyond Indigo Pets","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/499d1e8b14a7de6bac4e3b17dedd8fd319df69ba3b365c22bf4502a847aff6bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/499d1e8b14a7de6bac4e3b17dedd8fd319df69ba3b365c22bf4502a847aff6bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/499d1e8b14a7de6bac4e3b17dedd8fd319df69ba3b365c22bf4502a847aff6bb?s=96&d=mm&r=g","caption":"Beyond Indigo Pets"},"url":"https:\/\/www.beyondindigopets.com\/blog\/author\/beyond\/"}]}},"_links":{"self":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/comments?post=2271"}],"version-history":[{"count":3,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2271\/revisions"}],"predecessor-version":[{"id":3165,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2271\/revisions\/3165"}],"wp:attachment":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/media?parent=2271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/categories?post=2271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/tags?post=2271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}