{"id":2307,"date":"2017-04-11T12:12:39","date_gmt":"2017-04-11T17:12:39","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2307"},"modified":"2021-08-06T13:48:15","modified_gmt":"2021-08-06T18:48:15","slug":"original-content","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/original-content\/","title":{"rendered":"Mythbusting: Yes, Original Content Matters"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2308 size-large\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/04\/iStock-90309437-1024x683.jpg\" alt=\"A greyish brown dog in front of a man in an office\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/04\/iStock-90309437-1024x683.jpg 1024w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/04\/iStock-90309437-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/04\/iStock-90309437-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/04\/iStock-90309437.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>When creating website content, it can feel like there\u2019s a laundry list of factors to consider. Outside of the usual best practices for writing, writing for websites has its own set of standards, which take things like mobile users and SEO into consideration. Included in this is original content \u2013 but why?<\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s goal is to provide users with the best answer to their question. If you were searching and came up with the same answer over, and over, and over again in your search, would you find that as valuable as if your search brought up several different answers to choose from? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, Google filters search results so that <\/span><i><span style=\"font-weight: 400;\">only the original source is listed<\/span><\/i><span style=\"font-weight: 400;\">. You may also hear this referred to as a penalization, but in reality, it just means that if your site contains content that is the same as or very similar to another source, also known as <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66359?hl=en\">duplicate content<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google filters duplicate content out of searches in favor of the original source. It\u2019s certainly not a slap on the wrist; it\u2019s just an attempt to show the most relevant answer to the query, improving user experience. While it\u2019s not an outright penalization, having duplicate content still may impact your site ranking, which, of course, isn\u2019t favorable. <\/span><!--more--><\/p>\n<h3>So, how do you create original content?<\/h3>\n<p><span style=\"font-weight: 400;\">Over the years, we\u2019ve noticed trends in the <\/span><a href=\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-website-business-success\/\"><span style=\"font-weight: 400;\">most commonly trafficked pages<\/span><\/a><span style=\"font-weight: 400;\"> for our clients. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are you? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where are you? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you do? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do I reach you?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Notice a trend here? From a content perspective, this is great news, because all of this information is personalized, and unique to your business.<\/span><\/p>\n<h3>Keeping it real<\/h3>\n<p><span style=\"font-weight: 400;\">While all of <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-website-design\/\"><span style=\"font-weight: 400;\">our new clients<\/span><\/a><span style=\"font-weight: 400;\"> work with writers, <\/span><a href=\"https:\/\/www.beyondindigopets.com\/blog\/content-understanding-importance-updates\/\"><span style=\"font-weight: 400;\">many of our clients add new content<\/span><\/a><span style=\"font-weight: 400;\"> that they\u2019ve written themselves to their sites as time goes on. Businesses add services, veterinarians need to update specialties or credentials; things are ever-changing, so it only makes sense that your website will undergo some changes, too. If you find yourself in the writing chair, here are some helpful hints to keep things original. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weave in taglines, mottos, vision statements, or other branding that is uniquely you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on what separates you from competitors. Certainly, there\u2019s some overlap in veterinary services offered from hospital to hospital, but each business has its nuances. For some, this may be a specialty service that you can highlight. For others, this might be an aspect of a wellness visit that you take pride in (belly rubs!) <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.beyondindigopets.com\/#contact\"><span style=\"font-weight: 400;\">Don\u2019t panic!<\/span><\/a><span style=\"font-weight: 400;\"> Writing for veterinary websites has taken a turn for the succinct, both because of mobile users and the use of search engines. Think about what site visitors will need to know, versus what information you\u2019ll be supplying them when they visit you at the hospital. Likewise, educational content is best suited for blog posts or brochures, not your site\u2019s content itself.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Think about the way you speak to patients on a day-to-day basis and echo that in your content. Natural language and easy-to-read material will do wonders in both reflecting your personality, and making things easily accessible for all users.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Alternatively, if you\u2019ve found your content duplicated somewhere on the web, you can report it at: <\/span><a href=\"https:\/\/support.google.com\/legal\/answer\/1120734\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/legal\/answer\/1120734<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Original content is essential. Not only can it impact your <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/seo.html\"><span style=\"font-weight: 400;\">search rankings<\/span><\/a><span style=\"font-weight: 400;\">, but also, it provides you with the opportunity to personalize and control the messaging your site visitors encounter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re unsure if your site contains duplicate content, <\/span><a href=\"http:\/\/www.copyscape.com \"><span style=\"font-weight: 400;\">you can conduct a quick test<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When creating website content, it can feel like there\u2019s a laundry list of factors to consider. Outside of the usual\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[372],"tags":[283,382,381,233],"class_list":["post-2307","post","type-post","status-publish","format-standard","hentry","category-veterinary-websites","tag-content","tag-duplicate-content","tag-original-content","tag-veterinary-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mythbusting: Yes, Original Content Matters | Beyond Indigo Pets Blog<\/title>\n<meta name=\"description\" content=\"Original content is essential. Not only can it impact your search rankings, but also, it provides you with the opportunity to personalize and control the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/original-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mythbusting: Yes, Original Content Matters | Beyond Indigo Pets Blog\" \/>\n<meta property=\"og:description\" content=\"Original content is essential. 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