{"id":2386,"date":"2017-09-27T11:44:42","date_gmt":"2017-09-27T16:44:42","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2386"},"modified":"2022-03-28T12:22:37","modified_gmt":"2022-03-28T17:22:37","slug":"facebook-ads-veterinary-business","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/facebook-ads-veterinary-business\/","title":{"rendered":"Beyond Indigo Webinar Series: Facebook Ads for Your Veterinary Business"},"content":{"rendered":"

\"AYour veterinary practice’s Facebook page is up and running and you’re making regular posts<\/a> that are fun and engaging, but your posts and your page aren’t being flooded with “Likes.” …So what gives?<\/p>\n

While it’s true that compelling Facebook content is an important first-step in establishing an effective social media presence, it’s not the only piece of the social marketing pie<\/a>. In recent years, Facebook (and other social platforms) has placed an increased importance on paid advertising as a means to reach your followers.<\/p>\n

Because of this shift, only 6% of your followers will see any of your organic (unpaid) Facebook posts. Since Facebook\u2019s game<\/a> is now \u201cpay-to-play,\u201d you\u2019ll need to change your playbook to succeed in the shifting digital landscape.<\/p>\n

As part of Beyond Indigo Pets’ collaboration with\u00a0MWI Animal Health<\/a>, our Social Marketing Director, Sandy Byron, will educate you on the increasing importance of boosted posts and page promotion ads as part of your social media marketing strategy, and teach you some basic tips on how to target the right audience for your veterinary practice.<\/p>\n