{"id":2394,"date":"2018-03-24T15:29:41","date_gmt":"2018-03-24T20:29:41","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2394"},"modified":"2021-08-06T13:22:58","modified_gmt":"2021-08-06T18:22:58","slug":"3-temptations-to-avoid-veterinary-social-media","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/","title":{"rendered":"Pragmatic Pitfalls: 3 Temptations to Avoid in Veterinary Social Media"},"content":{"rendered":"\n
\"A<\/figure><\/div>\n\n\n\n


Social Media has changed how we interact with \u2013 and attract \u2013 our clientele. While the instant interaction of social media can be an effective way to connect with your clients, it can also turn a seemingly innocent post or comment into an internet firestorm if the wrong person gets on the digital loudspeaker.<\/span><\/p>\n\n\n\n

Thankfully, Beyond Indigo\u2019s Social Marketing Team has learned a few lessons the hard way \u2013 either through our experience, or via our clients\u2019 \u2013 so you don\u2019t have to. We hope you\u2019ll take our sage advice with regard to what to avoid in veterinary social media.<\/span><\/p>\n\n\n\n\n\n\n\n

The Declaw Debate<\/h3>\n\n\n\n

In the age of <\/span>Dr. Google<\/span><\/a>, you have a hard row to hoe when it comes to getting credible information to pet owners, and this could not be more true when it comes to the topic of declawing cats. <\/span><\/p>\n\n\n\n

As an <\/span>actual<\/span><\/i> expert in the field, you may be tempted to educate pet owners by talking about \u201chumane\u201d declawing on your Facebook page, or simply be tempted to mention that your practice offers the service for interested clients. Or, conversely, you might be tempted to discourage the procedure and decry the practice as inhumane to our feline friends\u2026 <\/span><\/p>\n\n\n\n

Unfortunately, the mere mention of the word \u201cdeclaw\u201d on a veterinary practice\u2019s page can be enough to send people into a tailspin, no matter your position. And, evidently, these same people will spin out on your FB page, then boycott your practice.<\/span><\/p>\n\n\n\n

No matter the focus, discussing declawing on your veterinary page is asking for Unlikes, reported content, and an angry online mob. People will see the word, stop reading, and take to the comments, hoping to add to the snowball of angry people. There just isn\u2019t a reliable way to present this information in the social space and not have it turn sour.  <\/span><\/p>\n\n\n\n

Including this service (if you offer it) in the Services section of your website, or discussing the surgery and its merits on your blog is fine; just don\u2019t go out of your way to point people to this content on social media.  <\/span><\/p>\n\n\n\n

It won\u2019t end well, we promise.<\/span><\/p>\n\n\n\n

Pets and Politics Don\u2019t Mix<\/h3>\n\n\n\n

You may <\/span>think<\/span><\/i> you know your demographic and the political slant of the majority of the people within that demographic. But if the current political climate has taught us anything, it\u2019s that people don\u2019t always believe what you think they should.<\/span><\/p>\n\n\n\n

Unfortunately, all it takes is one contrary viewpoint from someone with too much time on their hands to turn your veterinary page into \u201cthe rest of social media.\u201d  <\/span><\/p>\n\n\n\n

Many of <\/span>your fans depend on your page to be an oasis<\/span><\/a> of dog pictures, cat videos<\/a>, helpful information, and celebrations of birthdays and employees of the month; that relationship can quickly sour if you pave the way for political diatribes. <\/span><\/p>\n\n\n\n

Regardless of your political leanings, your business page isn\u2019t the place to advocate for the change you wish to see in the world. Politics, no matter how well-meaning, brings out the worst in people; and trust us when we say that there isn\u2019t enough time in the world to babysit the comments section of a post that turns politically sour. If you do find a discussion like this brewing on your page, hide the post\/comments as quickly as you can in order to keep your page from erupting into a fireball of political complaints.<\/span><\/p>\n\n\n\n

In short, keep your veterinary practice\u2019s business page about your staff, your services, and happy pets.<\/span><\/p>\n\n\n\n

Don\u2019t Take the Bait<\/h3>\n\n\n\n

It\u2019s hard to read unkind things about your brand; and it\u2019s harder still to find a review that\u2019s an outright lie about an experience with your business. While you might think that \u201csetting the record straight\u201d is a great way to correct these inaccuracies, we implore you <\/span>not <\/span><\/i>to ready your keyboard missiles and prepare to fire. All it\u2019s going to do is make <\/span>you <\/span><\/i>look like a sore loser. <\/span><\/p>\n\n\n\n

Think about it from a potential client\u2019s perspective. If you read a restaurant review citing stale bread, overcooked meat, and slow service as a reason for their 2 out of 5 star rating, then see that it\u2019s been replied to by the manager, who is belligerently insisting that these things could never happen in <\/span>this<\/span><\/i> restaurant; are you going to be more apt to side with the diner or the restrauntier? <\/span><\/p>\n\n\n\n

When a client leaves a review, make sure to thank them for taking the time to give feedback \u2013 especially when it\u2019s a less-than-satisfactory review. Assure them that you will take their feedback seriously, and to invite them to return for a better experience. Don\u2019t go out of your way to admit fault, that doesn\u2019t help things either; but don\u2019t make excuses or invalidate their opinions.  <\/span><\/p>\n\n\n\n

Cooler heads always prevail and <\/span>your online reputation depends on it<\/span><\/a>.<\/span><\/p>\n\n\n\n

Knowing What to Avoid in Veterinary Social Media<\/h3>\n\n\n\n

Understanding the role Social Media Marketing plays<\/span><\/a> in your digital footprint is important. Facebook and its ilk make for a fantastic way to share exciting content with users, but it also opens the door for users to complain to an audience of thousands. Don\u2019t give these users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful.  <\/span><\/p>\n\n\n\n

If you would like to learn more about how to successfully <\/span>manage your digital footprint<\/span><\/a>, or if your practice in a bit of a social media emergency, <\/span>please contact us<\/span><\/a>. We have the <\/span>experience<\/span><\/a> needed to lead the way. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media has changed how we interact with \u2013 and attract \u2013 our clientele. While the instant interaction of social\u2026<\/p>\n","protected":false},"author":16879,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[405,397,325],"class_list":["post-2394","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-social-marketing-mistakes","tag-veterinary-social-marketing","tag-veterinary-social-media"],"yoast_head":"\n3 Temptations to Avoid in Veterinary Social Media | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"Don\u2019t give users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Temptations to Avoid in Veterinary Social Media | Beyond Indigo Pets\" \/>\n<meta property=\"og:description\" content=\"Don\u2019t give users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-24T20:29:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T18:22:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Beyond Indigo Pets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beyond Indigo Pets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\"},\"author\":{\"name\":\"Beyond Indigo Pets\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ad8e817361a75a192caf07a6d0a80992\"},\"headline\":\"Pragmatic Pitfalls: 3 Temptations to Avoid in Veterinary Social Media\",\"datePublished\":\"2018-03-24T20:29:41+00:00\",\"dateModified\":\"2021-08-06T18:22:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\"},\"wordCount\":950,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1-1024x683.jpg\",\"keywords\":[\"Social Marketing Mistakes\",\"Veterinary Social Marketing\",\"Veterinary Social Media\"],\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\",\"name\":\"3 Temptations to Avoid in Veterinary Social Media | Beyond Indigo Pets\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1-1024x683.jpg\",\"datePublished\":\"2018-03-24T20:29:41+00:00\",\"dateModified\":\"2021-08-06T18:22:58+00:00\",\"description\":\"Don\u2019t give users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1.jpg\",\"contentUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1.jpg\",\"width\":2000,\"height\":1334,\"caption\":\"A cat gnawing on a table edge\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.beyondindigopets.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pragmatic Pitfalls: 3 Temptations to Avoid in Veterinary Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"name\":\"Beyond Indigo Pets\",\"description\":\"Veterinary marketing blog\",\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\",\"name\":\"Beyond Indigo Pets\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Beyond Indigo Pets\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beyondindigopets\/\",\"https:\/\/x.com\/beyondpets\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ad8e817361a75a192caf07a6d0a80992\",\"name\":\"Beyond Indigo Pets\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5e1ac2cfc11b0c9aa50799aa382bfe14d39e0f36a7dbf3ffc2a958ab95c93a32?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e1ac2cfc11b0c9aa50799aa382bfe14d39e0f36a7dbf3ffc2a958ab95c93a32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e1ac2cfc11b0c9aa50799aa382bfe14d39e0f36a7dbf3ffc2a958ab95c93a32?s=96&d=mm&r=g\",\"caption\":\"Beyond Indigo Pets\"},\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/author\/beyond-indigo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Temptations to Avoid in Veterinary Social Media | Beyond Indigo Pets","description":"Don\u2019t give users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/","og_locale":"en_US","og_type":"article","og_title":"3 Temptations to Avoid in Veterinary Social Media | Beyond Indigo Pets","og_description":"Don\u2019t give users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful...","og_url":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/","og_site_name":"Beyond Indigo Pets","article_publisher":"https:\/\/www.facebook.com\/beyondindigopets\/","article_published_time":"2018-03-24T20:29:41+00:00","article_modified_time":"2021-08-06T18:22:58+00:00","og_image":[{"url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1-1024x683.jpg","type":"","width":"","height":""}],"author":"Beyond Indigo Pets","twitter_misc":{"Written by":"Beyond Indigo Pets","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#article","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/"},"author":{"name":"Beyond Indigo Pets","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ad8e817361a75a192caf07a6d0a80992"},"headline":"Pragmatic Pitfalls: 3 Temptations to Avoid in Veterinary Social Media","datePublished":"2018-03-24T20:29:41+00:00","dateModified":"2021-08-06T18:22:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/"},"wordCount":950,"publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1-1024x683.jpg","keywords":["Social Marketing Mistakes","Veterinary Social Marketing","Veterinary Social Media"],"articleSection":["Social Media Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/","url":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/","name":"3 Temptations to Avoid in Veterinary Social Media | Beyond Indigo Pets","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1-1024x683.jpg","datePublished":"2018-03-24T20:29:41+00:00","dateModified":"2021-08-06T18:22:58+00:00","description":"Don\u2019t give users the fuel to burn your business page to the ground. Keep your page focused and positive and your review responses succinct and respectful...","breadcrumb":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#primaryimage","url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1.jpg","contentUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-626958754-1.jpg","width":2000,"height":1334,"caption":"A cat gnawing on a table edge"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beyondindigopets.com\/blog\/3-temptations-to-avoid-veterinary-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beyondindigopets.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Pragmatic Pitfalls: 3 Temptations to Avoid in Veterinary Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.beyondindigopets.com\/blog\/#website","url":"https:\/\/www.beyondindigopets.com\/blog\/","name":"Beyond Indigo Pets","description":"Veterinary marketing blog","publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization","name":"Beyond Indigo Pets","url":"https:\/\/www.beyondindigopets.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Beyond Indigo Pets"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beyondindigopets\/","https:\/\/x.com\/beyondpets"]},{"@type":"Person","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ad8e817361a75a192caf07a6d0a80992","name":"Beyond Indigo Pets","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5e1ac2cfc11b0c9aa50799aa382bfe14d39e0f36a7dbf3ffc2a958ab95c93a32?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5e1ac2cfc11b0c9aa50799aa382bfe14d39e0f36a7dbf3ffc2a958ab95c93a32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e1ac2cfc11b0c9aa50799aa382bfe14d39e0f36a7dbf3ffc2a958ab95c93a32?s=96&d=mm&r=g","caption":"Beyond Indigo Pets"},"url":"https:\/\/www.beyondindigopets.com\/blog\/author\/beyond-indigo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/users\/16879"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/comments?post=2394"}],"version-history":[{"count":11,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2394\/revisions"}],"predecessor-version":[{"id":3134,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2394\/revisions\/3134"}],"wp:attachment":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/media?parent=2394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/categories?post=2394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/tags?post=2394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}