{"id":2405,"date":"2017-10-17T15:20:57","date_gmt":"2017-10-17T20:20:57","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2405"},"modified":"2021-08-06T13:37:16","modified_gmt":"2021-08-06T18:37:16","slug":"four-ingredients-search-engine-success","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/","title":{"rendered":"Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg\" alt=\"search engine success\" class=\"wp-image-2406\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg 1024w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Maximizing performance in the digital space can be hard if you don&#8217;t know where to focus your attention \u2013&nbsp; especially when it comes to Search Engine Optimization.<\/p>\n\n\n\n<p>Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Search Engine Success is Our Business<\/h3>\n\n\n\n<p>In this edition of Beyond Indigo&#8217;s collaborative webinar series with MWI, our SEO Analyst Theresa Greenwood will cover the four tenants of <a href=\"https:\/\/www.beyondindigopets.com\/blog\/keyword-match-strategy\/\">search engine success<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content Quality<\/li><li>Mobile-friendliness<\/li><li>Online Reputation<\/li><li>Google AdWords<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MWI - The Four Ingredients of Search Engine Success\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TDI2-3xLl3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If you have any questions about how <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/seo.html\">SEO<\/a> and <a href=\"https:\/\/www.beyondindigopets.com\/blog\/5-things-veterinary-hospitals-google-adwords\/\">Google AdWords<\/a> can benefit your veterinary practice, or if you would just like to learn more, <a href=\"https:\/\/www.beyondindigopets.com\/#contact\">please give us a call<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maximizing performance in the digital space can be hard if you don&#8217;t know where to focus your attention \u2013&nbsp; especially\u2026<\/p>\n","protected":false},"author":2049,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371,370],"tags":[407,406,293,229],"class_list":["post-2405","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","category-seo-for-veterinarians","tag-adwords-for-veterinarians","tag-seo-for-veterinarians","tag-veterinary-marketing","tag-veterinary-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Four Ingredients of Search Engine Success | Beyond Indigo Pets Blog<\/title>\n<meta name=\"description\" content=\"In this edition of Beyond Indigo&#039;s collaborative webinar series with MWI, our SEO Analyst will cover the four tenants of search engine success...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Four Ingredients of Search Engine Success | Beyond Indigo Pets Blog\" \/>\n<meta property=\"og:description\" content=\"In this edition of Beyond Indigo&#039;s collaborative webinar series with MWI, our SEO Analyst will cover the four tenants of search engine success...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-17T20:20:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T18:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success\",\"datePublished\":\"2017-10-17T20:20:57+00:00\",\"dateModified\":\"2021-08-06T18:37:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\"},\"wordCount\":170,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg\",\"keywords\":[\"AdWords for Veterinarians\",\"SEO for Veterinarians\",\"Veterinary Marketing\",\"veterinary seo\"],\"articleSection\":[\"AdWords &amp; Pay-Per-Click Marketing\",\"SEO for Veterinarians\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\",\"name\":\"The Four Ingredients of Search Engine Success | Beyond Indigo Pets Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg\",\"datePublished\":\"2017-10-17T20:20:57+00:00\",\"dateModified\":\"2021-08-06T18:37:16+00:00\",\"description\":\"In this edition of Beyond Indigo's collaborative webinar series with MWI, our SEO Analyst will cover the four tenants of search engine success...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126.jpg\",\"contentUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126.jpg\",\"width\":7360,\"height\":4912,\"caption\":\"Girl with cat and laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.beyondindigopets.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"name\":\"Beyond Indigo Pets\",\"description\":\"Veterinary marketing blog\",\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\",\"name\":\"Beyond Indigo Pets\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Beyond Indigo Pets\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beyondindigopets\/\",\"https:\/\/x.com\/beyondpets\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Four Ingredients of Search Engine Success | Beyond Indigo Pets Blog","description":"In this edition of Beyond Indigo's collaborative webinar series with MWI, our SEO Analyst will cover the four tenants of search engine success...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/","og_locale":"en_US","og_type":"article","og_title":"The Four Ingredients of Search Engine Success | Beyond Indigo Pets Blog","og_description":"In this edition of Beyond Indigo's collaborative webinar series with MWI, our SEO Analyst will cover the four tenants of search engine success...","og_url":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/","og_site_name":"Beyond Indigo Pets","article_publisher":"https:\/\/www.facebook.com\/beyondindigopets\/","article_published_time":"2017-10-17T20:20:57+00:00","article_modified_time":"2021-08-06T18:37:16+00:00","og_image":[{"url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg","type":"","width":"","height":""}],"twitter_misc":{"Written by":"","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#article","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/"},"author":{"name":"","@id":""},"headline":"Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success","datePublished":"2017-10-17T20:20:57+00:00","dateModified":"2021-08-06T18:37:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/"},"wordCount":170,"publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg","keywords":["AdWords for Veterinarians","SEO for Veterinarians","Veterinary Marketing","veterinary seo"],"articleSection":["AdWords &amp; Pay-Per-Click Marketing","SEO for Veterinarians"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/","url":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/","name":"The Four Ingredients of Search Engine Success | Beyond Indigo Pets Blog","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126-1024x683.jpg","datePublished":"2017-10-17T20:20:57+00:00","dateModified":"2021-08-06T18:37:16+00:00","description":"In this edition of Beyond Indigo's collaborative webinar series with MWI, our SEO Analyst will cover the four tenants of search engine success...","breadcrumb":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#primaryimage","url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126.jpg","contentUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/10\/iStock-499883126.jpg","width":7360,"height":4912,"caption":"Girl with cat and laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beyondindigopets.com\/blog\/four-ingredients-search-engine-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beyondindigopets.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success"}]},{"@type":"WebSite","@id":"https:\/\/www.beyondindigopets.com\/blog\/#website","url":"https:\/\/www.beyondindigopets.com\/blog\/","name":"Beyond Indigo Pets","description":"Veterinary marketing blog","publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization","name":"Beyond Indigo Pets","url":"https:\/\/www.beyondindigopets.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Beyond Indigo Pets"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beyondindigopets\/","https:\/\/x.com\/beyondpets"]},{"@type":"Person","@id":"","url":"https:\/\/www.beyondindigopets.com\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/users\/2049"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/comments?post=2405"}],"version-history":[{"count":12,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2405\/revisions"}],"predecessor-version":[{"id":3150,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/2405\/revisions\/3150"}],"wp:attachment":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/media?parent=2405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/categories?post=2405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/tags?post=2405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}