{"id":2433,"date":"2017-12-12T10:57:27","date_gmt":"2017-12-12T16:57:27","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2433"},"modified":"2021-08-06T13:35:57","modified_gmt":"2021-08-06T18:35:57","slug":"google-practitioner-listings-understanding-basics","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/google-practitioner-listings-understanding-basics\/","title":{"rendered":"Google Practitioner Listings: Understanding the Basics"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-598702902-1024x682.jpg\" alt=\"A pretty bird on a hand\" class=\"wp-image-2434\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-598702902-1024x682.jpg 1024w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-598702902-300x200.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-598702902-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-598702902.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Recently there has been a lot of noise about online business listings in the <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/\"><span style=\"font-weight: 400;\">veterinary digital marketing world<\/span><\/a><span style=\"font-weight: 400;\">, especially when it comes to duplicate listings. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve used the Moz Local tools to check for duplicate listings, you\u2019ve probably noticed that there\u2019s a listing for not only for your main practice, but for the individual doctors at your practice as well. While instinct tells us that those listings shouldn\u2019t be there and that they\u2019re getting in the way of your official business listing, the truth is, Google made those listings on purpose. They\u2019re called practitioner listings, and they work a bit differently than <\/span><a href=\"https:\/\/www.google.com\/business\/?gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk&amp;ppsrc=GMBS0&amp;gclid=EAIaIQobChMI0d6BruGC2AIVCcZkCh1s7wMPEAAYASAAEgKwxPD_BwE&amp;dclid=CMCs2rLhgtgCFc18fgodiTgEyQ\"><span style=\"font-weight: 400;\">Google\u2019s other business listings<\/span><\/a><span style=\"font-weight: 400;\">. Here are some of the basics of how to handle these listings.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who Owns Google Practioner Listings?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Practitioner listings, in Google\u2019s eyes, don\u2019t belong to the hospital or clinic, but rather to the practitioner. This means that it is the responsibility of the doctor to claim, update, and maintain that listing. Most of the time, however, vets don\u2019t know about, or don\u2019t have time to take care of, that listing on their own. so they sit unclaimed on Google. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This isn\u2019t really a problem until the doctor moves to a different location \u2013 this leaves an out-of-date listing at their old work address. This can become a bit confusing for potential customers looking at the Google map \u2013 they\u2019ll see a bunch of practitioner listings, and not all of them will be up to date.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What to Do About Veterinarians Who Are No Longer With Your Practice<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unless you are the doctor named in the listing, the listing does not belong to you. That means that, as a practice \/ practice manager, you shouldn\u2019t go through the process of claiming and updating the listing without the express permission of the vet. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean that there\u2019s nothing you can do to get this listing right! You have the option to suggest an edit by clicking into the listing and clicking the pencil icon. Your best bet to get that changed is to look up where that doctor is working now, and enter that address in instead. If that doesn\u2019t work (it might take Google at least a week to publish the changes), you can also mark it as permanently closed. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If it\u2019s an option, you can also contact the doctor and have them claim and update their listing so that they can move it to the correct location. This benefits them as well since it makes their practitioner listing more accurate, too. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Managing Listings for Current Vets<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Make all the doctors at your practice claim and update their Google practitioner listings. Keeping those listings up-to-date and looking pretty not only helps the practitioner, but the business\u2019s online appearance as well. Having all the business information consistent across all listings makes for the best user experience \u2013 no one will get frustrated looking at all the listings and finding different hours or phone numbers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having control of their listings works out really well for the doctor as well; if they ever move or switch practices, they can update the listings on their own to benefit both their old practice and their new one. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Manage Your Online Reputation<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google practitioner listings play an important role for individual doctors \u2013 it gives them a tool to be seen as their own professional, while still being associated with their current practice. While it may seem like these listings can muddy the search results water, there are steps that can be taken to ensure that all information out there related to your business is accurate and presentable. This makes for the best user experience possible and goes a long way in helping your online reputation flourish. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If would like to <\/span><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/online-reputation-management.html\"><span style=\"font-weight: 400;\">learn more about managing your online reputation<\/span><\/a><span style=\"font-weight: 400;\">, please <\/span><a href=\"https:\/\/www.beyondindigopets.com\/#contact\"><span style=\"font-weight: 400;\">contact us for a consultation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently there has been a lot of noise about online business listings in the veterinary digital marketing world, especially when\u2026<\/p>\n","protected":false},"author":16879,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[373],"tags":[411,412,414,140,413],"class_list":["post-2433","post","type-post","status-publish","format-standard","hentry","category-veterinary-orm","tag-google-business","tag-google-practitioner-listings","tag-online-reputation","tag-online-reputation-managment","tag-veterinary-orm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Practitioner Listings: Understanding the Basics | BI Pets Blog<\/title>\n<meta name=\"description\" content=\"Google practitioner listings play an important role for individual doctors. It gives them a tool to advertise as their own...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/google-practitioner-listings-understanding-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Practitioner Listings: Understanding the Basics | BI Pets Blog\" \/>\n<meta property=\"og:description\" content=\"Google practitioner listings play an important role for individual doctors. 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