{"id":2439,"date":"2017-12-15T16:22:27","date_gmt":"2017-12-15T22:22:27","guid":{"rendered":"https:\/\/redesign.beyondindigopets.com\/?p=2439"},"modified":"2022-03-28T12:58:08","modified_gmt":"2022-03-28T17:58:08","slug":"results-driven-veterinary-marketing","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/results-driven-veterinary-marketing\/","title":{"rendered":"Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2440 size-medium\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-622428668-1-300x300.jpg\" alt=\"A gift of a bone for a lucky dog\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-622428668-1-300x300.jpg 300w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-622428668-1-150x150.jpg 150w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-622428668-1-768x768.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-622428668-1-1024x1024.jpg 1024w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2017\/12\/iStock-622428668-1.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The holidays are a strange mix of emotions and expectations, aren\u2019t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season \u2013 namely the gift of increased business, all wrapped up with a bow on top. <\/span><!--more--><\/p>\n<h3>Beyond Indigo\u2019s Individual Client Results<\/h3>\n<p><span style=\"font-weight: 400;\">While it is our goal to deliver top-notch results for all of our clients, a few of our results knocked the ball out of the proverbial park. Here are a few examples that we take pride in.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Through careful targeting and ad management, our SEO team helped Parktown Veterinary Clinic\u2019s AdWords conversions rise by a whopping 345.52%, creating a <\/span><b>potential revenue of $75,150 in 2017<\/b><span style=\"font-weight: 400;\">. At the same time, we decreased their cost per conversion by 73.12%, saving $34.72 per conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For Eastside Veterinary Associates, Google\u2019s My Business reports that, since beginning SEO services with Beyond Indigo, 82% of people have found their business when searching for \u201dveterinarians\u201d \u2013 which is up from the mere 16% they had prior to starting services with us.<\/span><b> This means that, out of every one hundred people searching for \u201cveterinarians,\u201d 66 more people saw their business than before. <\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After the first month that we optimized their device and location targeting, Poulsbo Animal Clinic experienced a 300% increase in conversions (phone calls), with a 65% decrease in cost per conversion. Clicks on their Google ads increased by 251%. <\/span><b>This increased their potential revenue by $1800 <\/b><span style=\"font-weight: 400;\">for the first month and increased <\/span><b>their potential revenue by $171,150 since April<\/b><span style=\"font-weight: 400;\"> when using an average transaction charge of $150. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Billings Animal Hospital\u2019s blog post, <\/span><a href=\"https:\/\/www.billingsanimalfamilyhospital.com\/ask-a-vet-why-is-my-dog-licking-ears\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Ask a Vet: Why Is My Dog Licking Ears?<\/span><\/i><\/a><span style=\"font-weight: 400;\"> is a featured result on Google and has <\/span><b>generated over 70,000 page views since it was published in mid-2016, which resulted in its overall placement as the #1 result in Google\u2019s search results on that subject.<\/b><\/li>\n<\/ul>\n<h3>Beyond Indigo\u2019s Overall Results<\/h3>\n<p><span style=\"font-weight: 400;\">Our individual client results don\u2019t tell the whole of our results-driven success story. When looking at the big picture, we are proud to report that\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Blogging<\/b><span style=\"font-weight: 400;\"> remains a staple of Beyond Indigo\u2019s own successful digital marketing strategy, with 2017 showing <\/span><b>a 98% increase in total page views<\/b><span style=\"font-weight: 400;\">\u00a0for our blog, over 2016. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our <\/span><b>Helpdesk<\/b><span style=\"font-weight: 400;\"> knocked it out of the park with 53% of tickets responded to an hour, 25% of tickets resolved within 24 hours, and 70% resolved within 48 hours \u2013 all the while maintaining a <\/span><b>100% client satisfaction rate!<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beyond Indigo maintains an <\/span><b>AdWord Click Through Rate of 5% on Mobile and 3%<\/b> <b>on Desktop<\/b><span style=\"font-weight: 400;\"> for clients<\/span><b>,<\/b><span style=\"font-weight: 400;\"> which increases the buying power of a dollar and ultimately increases business traffic. The average industry click-through rate is 1%, meaning <\/span><b>we are 4% above the industry standard! Talk about more bang for a veterinary hospital\u2019s buck. <\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google\u2019s My Business sites that Beyond Indigo\u2019s overall conversions show a <\/span><b>year-over-year increase of 29%<\/b><span style=\"font-weight: 400;\">, for an additional <\/span><b>14,310 phone calls <\/b><span style=\"font-weight: 400;\">to our client\u2019s veterinary hospitals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On average, across all industries, the average Click Through Rate (CTR) for a Facebook Ad is<\/span><b> .<\/b><span style=\"font-weight: 400;\">9%. At Beyond Indigo our <\/span><b>Facebook ads have a 1.37% link CTR<\/b><span style=\"font-weight: 400;\">. As a result, we have fielded multiple requests from our clients to slow down or pause their Facebook ads because <\/span><b>they generated so much business. <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As we continue to focus on the positive in 2018, expect to hear more about our veterinary digital marketing results as we showcase the numbers behind the marketing we do for our clients. <\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/\"><span style=\"font-weight: 400;\">Beyond Indigo is here to empower veterinary businesses.<\/span><\/a><span style=\"font-weight: 400;\"> We are changing the conversation in the marketplace from one that is focused solely on cost, to one that is about both cost <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> results. Marketing doesn\u2019t need to be a negative stressor in your practice \u2013 it does work and when done right, will drive business through the doors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy holidays to you all and <\/span><a href=\"https:\/\/www.beyondindigopets.com\/#contact\"><span style=\"font-weight: 400;\">we look forward to working with you<\/span><\/a><span style=\"font-weight: 400;\"> in the year ahead! \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kelly Baltzell, MA<br \/>\n<\/span><span style=\"font-weight: 400;\">CEO,\u00a0<\/span><span style=\"font-weight: 400;\">Beyond Indigo Pets<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are a strange mix of emotions and expectations, aren\u2019t they? People hope for the best, want to be\u2026<\/p>\n","protected":false},"author":361,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371,375,370,374,379,373,372],"tags":[417,415,416],"class_list":["post-2439","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","category-company-culture","category-seo-for-veterinarians","category-social-media-marketing","category-veterinary-blogging","category-veterinary-orm","category-veterinary-websites","tag-marketing-results","tag-results-driven-marketing","tag-veterinary-marketing-results"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"We are changing the 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