{"id":2650,"date":"2020-04-24T13:36:07","date_gmt":"2020-04-24T18:36:07","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=2650"},"modified":"2024-10-09T08:39:08","modified_gmt":"2024-10-09T13:39:08","slug":"beyond-indigos-marketing-results-in-the-time-of-covid-19","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/beyond-indigos-marketing-results-in-the-time-of-covid-19\/","title":{"rendered":"Beyond Indigo\u2019s Marketing Results in the Time of COVID-19"},"content":{"rendered":"
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In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the \u201cnormal\u201d we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.<\/p>\n\n\n\n\n\n\n\n

It is more important than ever to continue your marketing efforts during a recession, however. This proactive approach can help your business not only keep its head above water but also allow it to thrive. According to Forbes<\/em><\/a>, <\/em>both Pizza Hut and Taco Bell increased their marketing spend during the 1990-1991 recession while McDonald\u2019s decreased theirs. The result was a 61% sale increase for Pizza Hut, a 40% increase for Taco Bell, and a 28% decrease for McDonald\u2019s.  Online behemoth Amazon was also able to grow sales by 28% during the 2009 recession thanks to their continued ad spend and product development.<\/p>\n\n\n\n

At Beyond Indigo, we understand the value of results<\/a>. <\/h2>\n\n\n\n

Our team has been working tirelessly to help our clients continue to market their essential services to pet owners who are still trying to care for their pets. Here are a few of our favorite results in the time of COVID:<\/p>\n\n\n\n

Optimizing Our Blogs<\/h3>\n\n\n\n

We utilize blogs<\/a> to help our clients get more traffic to their websites, take advantage of high-value keywords, and add unique content to the site, all of which can help improve search result rankings. COVID-19 has accelerated the rate at which the news cycle changes, making it vital that you push out relevant content that can get users to your website to see your latest updates.<\/p>\n\n\n\n

One of our Social Media Analysts has been using her blogs to share topics like \u201c4 Things Your Cat Wishes You Knew.\u201d She boosted this blog for just $50 on Facebook and, thanks to the eye-catching title, the blog reached over 4,000 people and sent almost 800 people to the landing page on the website! Getting this much traffic to the website is a great way to inspire users to click around and learn more about your services.<\/p>\n\n\n\n

Skyrocketing Conversions<\/h3>\n\n\n\n

Google<\/a> has made some changes to its advertising platform, but our team of rockstar analysts is paying attention to the changes and making necessary changes to our client accounts. Because of their efforts, many of our SEO and Google ads clients have seen more conversions <\/a>than ever before. These are just a few of the top statistics we\u2019ve seen so far:<\/p>\n\n\n\n