{"id":2780,"date":"2021-02-11T11:21:00","date_gmt":"2021-02-11T17:21:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=2780"},"modified":"2022-03-28T12:25:24","modified_gmt":"2022-03-28T17:25:24","slug":"keep-it-clicking-click-through-rate-explained","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/keep-it-clicking-click-through-rate-explained\/","title":{"rendered":"Keep It Clicking: Click-Through Rate Explained"},"content":{"rendered":"\n
\"A<\/figure><\/div>\n\n\n\n

One of the main metrics you will encounter when doing pay-per-click advertising on Google or Facebook is the click-through rate (CTR). Each industry has a different benchmark for a strong click-through rate, and it is important to understand this benchmark so you know whether or not your ads are performing well. If you do not understand the marketing results<\/a> you receive, it is much harder to refine your messaging and targeting to ensure you are reaching your desired audience. <\/p>\n\n\n\n\n\n\n\n

What Is a Click-Through Rate?<\/strong><\/h2>\n\n\n\n

Before we delve any deeper, we want to go back to basics and define what a click-through rate even is. According to Search Engine Journal<\/a>, \u201cclick-through rate is the percentage of impressions that resulted in a click.\u201d In simpler terms, the CTR is telling you what percentage of the people who saw the ad clicked on it.\u00a0<\/p>\n\n\n\n

Why Does It Matter?<\/strong><\/h3>\n\n\n\n

Why is this important? Well, in the world of pay-per-click advertising, you want your ads to be as relevant for your audience as possible<\/a>. Higher click-through rates indicate better relevance for your ads, which shows you that you are creating ads that interest users enough to click on to learn more information. Google likes to see higher CTRs on ad campaigns, because it means the advertiser is providing the customer with information they are looking for or interested in. Google rewards advertisers who have higher CTRs by charging them a lower cost per click. The more targeted and relevant you make your ads, the more cost effective they will be.<\/p>\n\n\n\n

Industry Benchmarks <\/strong><\/h3>\n\n\n\n

In the veterinary industry, anything around 1.5% for search campaigns and 0.4% for display campaigns is considered a good click-through rate. At Beyond Indigo Pets, our average CTR for search is 6.79% and for display is 1.05%. We achieve this by utilizing highly sophisticated targeting, choosing effective images to accompany ads, and curating right-to-the-point copy that instantly gets a user\u2019s attention. Since our specialty is in the veterinary industry, we are constantly tweaking these elements to ensure that our ads are delivered directly to the best potential customers for our clients. We have written thousands of ads, and we utilize the wording and images that bring the best results.<\/p>\n\n\n\n

Improving Your CTR and Making Ads work For You<\/strong><\/h3>\n\n\n\n

Whether you have been running ads for a while or you are just starting to create them, try to use the following tips to get an optimal click-through rate<\/a> and return on your advertising investment:<\/p>\n\n\n\n