{"id":3430,"date":"2023-02-07T12:04:45","date_gmt":"2023-02-07T18:04:45","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3430"},"modified":"2023-02-07T17:06:14","modified_gmt":"2023-02-07T23:06:14","slug":"feeling-caught-in-a-vise-grip","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/feeling-caught-in-a-vise-grip\/","title":{"rendered":"Feeling Caught in a Vise Grip? "},"content":{"rendered":"\n
\"Feeling<\/figure><\/div>\n\n\n\n

Marketing Can Help!<\/p>\n\n\n\n

The world is just peachy keen out there right now isn\u2019t it?? Depending on where you live in the country, prices for goods and services are increasing at some eyebrow-raising rates. One is never sure what the price will be at the pump and thoughts are circulating around buying holiday presents now, before they are gone or too expensive to purchase. Within the practice, the cost of goods to operate are going up as well. Many services a hospital uses most likely will see price increases come the start of 2023, as businesses adjust to this higher cost of living. These price increases are one side of the vise grip. The other side of the vise grip is the cost of labor. Many hospitals are having to pay higher wages and benefits to attract and keep the staff that they have. Stacy Pursell<\/a> writes about these trends here in the Fountain Report. With costs of goods and services going up and the cost of labor increasing too, it means it\u2019s quite a bit more expensive to run the business. Ouch. <\/p>\n\n\n\n

Inflating Prices and Decreasing Visits<\/h3>\n\n\n\n
\"VetSource<\/figure><\/div>\n\n\n\n\n\n\n\n

The other emerging trend is that patient visits are decreasing, especially product-only visits. VetSource has been tracking this data, as seen in the graphic. With patient visits down, what is going to make up for lost revenue over time? Right now, revenue is up, which is great, but will the lack of visits cause problems down the road? How does a practice make up for the missing visits? One could look at raising prices to cover the increase in costs. However, with the inflation sensitivity of families these days, one has to be careful not to price themselves out of the market. Or, maybe right now is the time to create an uptick in visits through marketing to reverse this trend. <\/p>\n\n\n\n

Marketing To Increase Visits<\/strong><\/h3>\n\n\n\n

When marketing to increase visits, there are two buckets of demographics that need to be addressed. One \u201cbucket\u201d is current clients who already know your services. The second \u201cbucket\u201d is new people who have never graced your doorstep. With clients already in your database, it is great to do a few marketing pushes to remind them that you are their one stop shop for their pet\u2019s health care. A business can reach out to these pet owners by:<\/p>\n\n\n\n