{"id":3488,"date":"2023-05-15T15:32:00","date_gmt":"2023-05-15T20:32:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3488"},"modified":"2023-04-26T15:37:19","modified_gmt":"2023-04-26T20:37:19","slug":"do-you-know-where-to-find-your-future-clients-online","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/","title":{"rendered":"Do You Know Where To Find Your Future Clients Online?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1363\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg\" alt=\"A cute dog using a computer.\" class=\"wp-image-3489\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-1500x1022.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-768x523.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-1536x1046.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2048x1395.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-427x290.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<p>With constant changes to platforms and algorithms, it can be difficult to stay on top of digital marketing even if you have the time to do it. Whether you are a person reminiscing about the days when marketing meant purchasing a Yellow Pages ad or trying to keep up with the latest <a href=\"https:\/\/www.beyondindigopets.com\/blog\/googles-new-helpful-content-update-what-you-need-to-know\/\">Google updates<\/a>, today\u2019s digital world can seem completely out of control. Not only are there multiple platforms, but also multiple generations of users, and in order to market well, you have to understand your audience.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The Who\u2019s Who of Internet Users<\/h2>\n\n\n\n<p>Each generation seems to have their preferred method of ingesting Internet content. In order to reach your ideal demographics, you have to know what platforms they\u2019re using. The range of generations can be classified as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Generation Z: Ages 11\u201326<\/li><li>Millennials: Ages 27\u201342<\/li><li>Generation X: Ages 43\u201358<\/li><li>Baby Boomers: Ages 59+<\/li><\/ul>\n\n\n\n<p>When members of each generation are making decisions regarding purchases\/services, they may utilize the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.beyondindigopets.com\/blog\/a-dash-of-social-media-for-your-business\/\">Facebook<\/a><\/li><li>YouTube<\/li><li>TikTok<\/li><li>Twitter<\/li><li>Websites (mobile and desktop)<\/li><li>TV Ads<\/li><li>Google searches of all forms<\/li><li>Instagram<\/li><li><a href=\"https:\/\/www.beyondindigopets.com\/blog\/nextdoor-for-veterinarians\/\">Nextdoor<\/a><\/li><li>Apps<\/li><li>Influencers<\/li><li>Newsletters\/email<\/li><li><a href=\"https:\/\/www.beyondindigopets.com\/blog\/keep-it-clicking-click-through-rate-explained\/\">Pay per click ads<\/a><\/li><li>Reviews<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">But Where Is Everyone Searching?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1432\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-2000x1432.jpg\" alt=\"A family using the internet on different devices.\" class=\"wp-image-3490\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-2000x1432.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-1500x1074.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-768x550.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-1536x1099.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-2048x1466.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-656287485-1-405x290.jpg 405w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n\n<p>Each generation uses each platform differently and weighs them for consideration when making a purchase\/service selection. Knowing your practice\u2019s demographic is crucial to decision-making. Strategic use of time, effort, and money spent on each platform will be the determining factor in your success in wooing your desired demographic.<\/p>\n\n\n\n<p>First, use your practice information software system to <a href=\"https:\/\/www.beyondindigopets.com\/blog\/numbers-matter-what-do-yours-say\/\">pull reports<\/a> on the demographics of the active client base. If you do not know how to pull this report, call your software provider or look on their helpdesk for answers. Next, pull a report of lasping clients to see who is no longer coming through your doors. Is it a specific age group? Is it a zip code that is a bit further from the hospital? Or, is it a type of species that isn\u2019t being seen as frequently? Through this process, patterns will have emerged that will inform you on your desired demographic, including their generation.<\/p>\n\n\n\n<p>It\u2019s important to allot time, dollars, and energy to the right demographics and platforms to get your desired clients into your practice. Here is a <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently\">quick and dirty list <\/a>of where each generation hunkers down on the internet.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Generation Z<\/strong>: Ages 11\u201326<ul><li>TikTok, Influencers, Instagram, YouTube ads, and search engines<\/li><\/ul><\/li><li><strong>Millennials<\/strong>: Ages 27\u201342<ul><li>Facebook, YouTube,&nbsp; Instagram, and search engines<\/li><\/ul><\/li><li><strong>Generation X<\/strong>: Ages 43\u201358<ul><li>Facebook, YouTube, Instagram, and search engines<\/li><\/ul><\/li><li><strong>Boomers<\/strong>: Ages 59+<ul><li>Search engines and TV Ads<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>This list is an average across a wide geographical area. There are \u201cmicroclimates\u201d of internet use, which is why it is important to know YOUR demographic. For example, Yelp is extremely important for Southern California, while most people in Iowa never look at it.&nbsp;<\/p>\n\n\n\n<p>Finding and reaching your target audience is a full-time job, which is why <a href=\"https:\/\/www.beyondindigopets.com\/\">Beyond Indigo Pets<\/a> is here to do it for you. As veterinary marketing experts, we know how to meet your ideal clients where they are to get more tails through your door.&nbsp; To find out how we can help you get new clients, call (877) 244-9322 or fill out our <a href=\"https:\/\/www.beyondindigopets.com\/blog\/online-reputation-management-and-your-veterinary-business\/#contact\">form<\/a>.&nbsp;<\/p>\n\n\n\n<p><em>This article was originally published in the Fountain Report, a weekly newsletter from Antelligence that delivers expert commentary, financial updates and news from across the animal health industry. For more information, email info@antelligence.com or <\/em><a href=\"https:\/\/antelligence.us4.list-manage.com\/subscribe?u=c54cad9a6de5a4222267f0ad2&amp;id=605e47722a\"><em>sign up here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With constant changes to platforms and algorithms, it can be difficult to stay on top of digital marketing even if\u2026<\/p>\n","protected":false},"author":361,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[370,374,372],"tags":[514,519,517,518,516,515],"class_list":["post-3488","post","type-post","status-publish","format-standard","hentry","category-seo-for-veterinarians","category-social-media-marketing","category-veterinary-websites","tag-attracting-veterinary-clients","tag-search-engine-optimization-for-vets","tag-social-media-for-veterinary-marketing","tag-target-audience-for-veterinary-practice","tag-veterinary-clients-online","tag-veterinary-practice-expansion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Know Where To Find Your Future Clients Online? | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"If you&#039;re looking to expand your veterinary practice and attract new clients, it&#039;s crucial to know where to find them online. In our latest blog, we&#039;ll explore the top platforms and strategies for reaching your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Know Where To Find Your Future Clients Online? | Beyond Indigo Pets\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking to expand your veterinary practice and attract new clients, it&#039;s crucial to know where to find them online. In our latest blog, we&#039;ll explore the top platforms and strategies for reaching your target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-15T20:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Do You Know Where To Find Your Future Clients Online?\",\"datePublished\":\"2023-05-15T20:32:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\"},\"wordCount\":583,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg\",\"keywords\":[\"Attracting veterinary clients\",\"Search engine optimization for vets\",\"Social media for veterinary marketing\",\"Target audience for veterinary practice\",\"Veterinary clients online\",\"Veterinary practice expansion\"],\"articleSection\":[\"SEO for Veterinarians\",\"Social Media Marketing\",\"Veterinary Websites\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\",\"name\":\"Do You Know Where To Find Your Future Clients Online? | Beyond Indigo Pets\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg\",\"datePublished\":\"2023-05-15T20:32:00+00:00\",\"description\":\"If you're looking to expand your veterinary practice and attract new clients, it's crucial to know where to find them online. In our latest blog, we'll explore the top platforms and strategies for reaching your target audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1.jpg\",\"contentUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1.jpg\",\"width\":2400,\"height\":1635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.beyondindigopets.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do You Know Where To Find Your Future Clients Online?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"name\":\"Beyond Indigo Pets\",\"description\":\"Veterinary marketing blog\",\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\",\"name\":\"Beyond Indigo Pets\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Beyond Indigo Pets\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beyondindigopets\/\",\"https:\/\/x.com\/beyondpets\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do You Know Where To Find Your Future Clients Online? | Beyond Indigo Pets","description":"If you're looking to expand your veterinary practice and attract new clients, it's crucial to know where to find them online. In our latest blog, we'll explore the top platforms and strategies for reaching your target audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/","og_locale":"en_US","og_type":"article","og_title":"Do You Know Where To Find Your Future Clients Online? | Beyond Indigo Pets","og_description":"If you're looking to expand your veterinary practice and attract new clients, it's crucial to know where to find them online. In our latest blog, we'll explore the top platforms and strategies for reaching your target audience.","og_url":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/","og_site_name":"Beyond Indigo Pets","article_publisher":"https:\/\/www.facebook.com\/beyondindigopets\/","article_published_time":"2023-05-15T20:32:00+00:00","og_image":[{"url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg","type":"","width":"","height":""}],"twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#article","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/"},"author":{"name":"","@id":""},"headline":"Do You Know Where To Find Your Future Clients Online?","datePublished":"2023-05-15T20:32:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/"},"wordCount":583,"publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg","keywords":["Attracting veterinary clients","Search engine optimization for vets","Social media for veterinary marketing","Target audience for veterinary practice","Veterinary clients online","Veterinary practice expansion"],"articleSection":["SEO for Veterinarians","Social Media Marketing","Veterinary Websites"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/","url":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/","name":"Do You Know Where To Find Your Future Clients Online? | Beyond Indigo Pets","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1-2000x1363.jpg","datePublished":"2023-05-15T20:32:00+00:00","description":"If you're looking to expand your veterinary practice and attract new clients, it's crucial to know where to find them online. In our latest blog, we'll explore the top platforms and strategies for reaching your target audience.","breadcrumb":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#primaryimage","url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1.jpg","contentUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/04\/iStock-1365754761-1.jpg","width":2400,"height":1635},{"@type":"BreadcrumbList","@id":"https:\/\/www.beyondindigopets.com\/blog\/do-you-know-where-to-find-your-future-clients-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beyondindigopets.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Do You Know Where To Find Your Future Clients Online?"}]},{"@type":"WebSite","@id":"https:\/\/www.beyondindigopets.com\/blog\/#website","url":"https:\/\/www.beyondindigopets.com\/blog\/","name":"Beyond Indigo Pets","description":"Veterinary marketing blog","publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization","name":"Beyond Indigo Pets","url":"https:\/\/www.beyondindigopets.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Beyond Indigo Pets"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beyondindigopets\/","https:\/\/x.com\/beyondpets"]},{"@type":"Person","@id":"","url":"https:\/\/www.beyondindigopets.com\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/3488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/users\/361"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/comments?post=3488"}],"version-history":[{"count":1,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/3488\/revisions"}],"predecessor-version":[{"id":3491,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/3488\/revisions\/3491"}],"wp:attachment":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/media?parent=3488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/categories?post=3488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/tags?post=3488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}