{"id":3554,"date":"2023-08-16T10:52:58","date_gmt":"2023-08-16T15:52:58","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3554"},"modified":"2023-08-22T11:01:24","modified_gmt":"2023-08-22T16:01:24","slug":"a-deeper-dive-into-all-things-advertising","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/","title":{"rendered":"A Deeper Dive Into All Things Advertising"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1336\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-2000x1336.jpg\" alt=\"A closeup of a lightbulb surrounded by marketing buzzwords like &quot;engage&quot; and &quot;customer service.&quot;\" class=\"wp-image-3555\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-2000x1336.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-1500x1002.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-768x513.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-1536x1026.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-2048x1368.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-427x285.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>When it comes to <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/\">veterinary digital marketing<\/a>, paid advertisements are essential to improving your website ranking, expanding your client base, and making sure people can find you when they need you. We\u2019re here to provide you with an advertising breakdown to help you understand what makes a truly effective ad.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Make Your Ad Match Your Goal<\/h2>\n\n\n\n<p>When it comes to paid advertising, there are a few different kinds of ads you can choose. Different types of marketing goals require different kinds of ads. Without choosing the right kind of ad, you might be wasting money.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For new appointments<\/strong>: You want to use Google ads that drive website traffic or calls to make it easy for&nbsp; people to find your contact information.<\/li>\n\n\n\n<li><strong>For awareness and engagement<\/strong>: <a href=\"https:\/\/www.beyondindigopets.com\/blog\/the-untapped-potential-of-social-media-advertising-why-you-should-invest-in-social-media-ads\/\">Social media ads<\/a> on platforms like Facebook and Instagram help you reach a wider audience with your brand awareness efforts.<\/li>\n<\/ul>\n\n\n\n<p>The advertising experts at <a href=\"https:\/\/www.beyondindigopets.com\/\">Beyond Indigo Pets<\/a> can take your goals and create advertising campaigns that get you the results you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Difference Between Clicks, Impressions, and Conversions<\/h2>\n\n\n\n<p>Even if you\u2019re getting great results, it doesn\u2019t mean as much to you if you don\u2019t know how to decipher your data. Don\u2019t know the difference between clicks, impressions, and conversions? We can help!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-2000x1334.jpg\" alt=\"A woman searching the web on her smart phone.\" class=\"wp-image-3556\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-2000x1334.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-1500x1000.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-1536x1025.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-2048x1366.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1420486889-1-427x285.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clicks<\/strong>: Clicks are confirmed <a href=\"https:\/\/www.beyondindigopets.com\/blog\/keep-it-clicking-click-through-rate-explained\/\">clicks on ads<\/a>. With Google ads, clicks indicate the user was directed to the ad\u2019s destination URL (which is one of the main goals of an ad). With Facebook or Instagram, clicks to ads can be either a click that prompted an enlarged version of your ads asset (photo or video) OR a click to a link or call to action button you may have included within the ad to direct the user to a URL.<\/li>\n\n\n\n<li><strong>Impressions<\/strong>: Impressions are the amount of people your ad has been shown to. This number can differ from views because some people might view it more than once.<\/li>\n\n\n\n<li><strong>Conversions<\/strong>: <a href=\"https:\/\/www.beyondindigopets.com\/blog\/summer-6-pack-of-seo\/\">Conversions<\/a> are any action you want your customers to take like clicking on a button, filling out a form, or using a specific number to call the practice.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Targeting<\/h2>\n\n\n\n<p>Correct targeting ensures your ad reaches those most likely to complete your intended goal. On Google, you can use keyword search intent to display ads to relevant viewers. Since you can\u2019t do this on social media platforms, it is very important to refine your targeting. Be sure to select targeting options like interests, locations, and age. More powerful tools for refining targeting include customer match lists, which allow you to display ads to emails associated with Facebook profiles. Targeting helps you reach the most relevant audience that is the most likely to turn into business for your practice.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI Tracking<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-2000x1333.jpg\" alt=\"A person looking at a financial report on a laptop.\" class=\"wp-image-3557\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-2000x1333.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-1500x1000.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-1536x1024.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-2048x1365.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1322924601-1-427x285.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Tracking the return on investment (ROI) for your ads is an important way to see how they are affecting your bottom line. There are a few ways you can track these numbers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Call tracking<\/strong>: Utilizing call tracking through Google ads allows you to download reports of the phone numbers that called you from the ads. You can match these with clients entered into your practice management software to track your ROI.<\/li>\n\n\n\n<li><strong>Practice Performance Dashboard<\/strong>: The <a href=\"https:\/\/www.beyondindigopets.com\/veterinary-practice-performance-dashboard\/\">Practice Performance Dashboard<\/a> powered by Vetsource makes it easier than ever to track real-time data in your practice. Since it syncs with your PMs system, you and your marketing strategist can see the full reaching results of your ad campaigns.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.beyondindigopets.com\/veterinary-marketing-plans\/veterinary-advertising.html\">Beyond Indigo Pets<\/a> is here to help you ensure all your ads are performing at their best at all times. Fill out our <a href=\"https:\/\/www.beyondindigopets.com\/#contact\">form<\/a> or call (877) 244-9322 to get started with our veterinary digital marketing services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to veterinary digital marketing, paid advertisements are essential to improving your website ranking, expanding your client base,\u2026<\/p>\n","protected":false},"author":14774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371,370],"tags":[568,569,564,566,563,565,567],"class_list":["post-3554","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","category-seo-for-veterinarians","tag-benefits-of-paid-vet-advertising","tag-boost-vet-appointments","tag-digital-marketing-for-veterinary-clinics","tag-online-presence-for-vets","tag-paid-search-ads-for-veterinarians","tag-pet-owners-targeting","tag-veterinary-practice-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Deeper Dive Into All Things Advertising | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"Unleash success with paid search ads for your veterinary practice. Explore the crucial benefits of running paid ads to attract pet owners, boost appointments, and elevate your clinic&#039;s online presence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Deeper Dive Into All Things Advertising | Beyond Indigo Pets\" \/>\n<meta property=\"og:description\" content=\"Unleash success with paid search ads for your veterinary practice. Explore the crucial benefits of running paid ads to attract pet owners, boost appointments, and elevate your clinic&#039;s online presence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T15:52:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T16:01:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-2000x1336.jpg\" \/>\n<meta name=\"author\" content=\"Beth DeMilt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth DeMilt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/\"},\"author\":{\"name\":\"Beth DeMilt\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae\"},\"headline\":\"A Deeper Dive Into All Things Advertising\",\"datePublished\":\"2023-08-16T15:52:58+00:00\",\"dateModified\":\"2023-08-22T16:01:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/\"},\"wordCount\":618,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-2000x1336.jpg\",\"keywords\":[\"benefits of paid vet advertising\",\"boost vet appointments\",\"digital marketing for veterinary clinics\",\"online presence for vets\",\"paid search ads for veterinarians\",\"pet owners targeting\",\"veterinary practice promotion\"],\"articleSection\":[\"AdWords &amp; Pay-Per-Click Marketing\",\"SEO for Veterinarians\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/\",\"name\":\"A Deeper Dive Into All Things Advertising | Beyond Indigo Pets\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/a-deeper-dive-into-all-things-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2023\/08\/iStock-1385970223-1-2000x1336.jpg\",\"datePublished\":\"2023-08-16T15:52:58+00:00\",\"dateModified\":\"2023-08-22T16:01:24+00:00\",\"description\":\"Unleash success with paid search ads for your veterinary practice. 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