{"id":3566,"date":"2023-09-06T13:36:23","date_gmt":"2023-09-06T18:36:23","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3566"},"modified":"2023-09-06T13:36:24","modified_gmt":"2023-09-06T18:36:24","slug":"support-during-pet-loss-kellys-tips-for-reaching-grieving-pet-owners","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/support-during-pet-loss-kellys-tips-for-reaching-grieving-pet-owners\/","title":{"rendered":"Support During Pet Loss: Kelly\u2019s Tips for Reaching Grieving Pet Owners"},"content":{"rendered":"
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In our society, most people tend to shy away from words about death, dying, and even grief. Sometimes it can feel insensitive to broach these topics, but they are important to mention. When a pet owner<\/a> faces an end-of-life scenario with their animal, they should be able to find the resources they need as they need them. Our CEO and Founder Kelly Baltzell shares her expertise on how to reach grieving pet owners as they struggle with end-of-life care and the loss of a pet.<\/p>\n\n\n\n\n\n\n\n

Facing Grief<\/h2>\n\n\n\n

Marketing images we see cascade through our consciousness are all focused on the young, the healthy, and the vibrancy of life. When death happens, typically, it is surrounded by clumsy words like \u201cI am so sorry\u201d that attempt to blanket the intense pain of the grieving human. Why? Because we have no idea what else to say or do since the end of life is not something we are socialized on when we are young. So, we muddle through it the best we can, wishing we could make it better for our friends and family who are suffering. <\/p>\n\n\n\n

The Healthy Side of Grieving<\/h2>\n\n\n\n

For over 26 years, I have been watching grieving people on my very first website Grieving.com<\/a>. Up to 25,000 people a month from over a 100 countries engage on this website\u2014some for as long as it has been online. I learned early to divide conversations out by type of loss. One of those loss types is the loss of a pet family member<\/a>. Grieving people have taught me so much. Typically, they are the ones who have to do the \u201cheavy lifting\u201d of teaching non-grievers how to navigate the death process. Grieving pet owners have shown the world, through their conversations at Grieving.com<\/a>, the depth of love between human and animal. Many times, they have shown through their grief that their pet was the only source of unconditional love that they had in their lives. The only one.<\/strong> <\/p>\n\n\n\n

Marketing to Grievers<\/h2>\n\n\n
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In marketing<\/a>,  knowing your demographic is a fundamental guiding stone. This year, especially, we are seeing how major companies are trying new ideas that are failing miserably with their core consumer base. The failures are so spectacular that they will be used as examples in marketing classes world-wide for years to come. Your demographic with grieving people is a person who may be losing the one and only being that has ever loved them unconditionally. Do not try to insert another concept here. It will fail. The more awareness of what the animal meant to the human, the more success will be had in helping the pet owner through this gut-wrenching time. <\/p>\n\n\n\n

Being Genuine<\/h2>\n\n\n\n

Besides knowing your demographic, approaching hard topics correctly, such as death and dying, can bond the consumer to your brand for years to come. If you fumble the ball in this highly emotional moment, the chances of people returning to your business after a new animal family member comes into the home decreases. Why? There are too many difficult memories tying your business to the previous pet. <\/p>\n\n\n\n

So, how can you as a business, a health provider, and a person who cares, bring light to the end of life process and bring it out of the shadows? Here are a few things to try\/consider. <\/p>\n\n\n\n