{"id":3572,"date":"2023-09-16T13:37:20","date_gmt":"2023-09-16T18:37:20","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3572"},"modified":"2023-09-06T13:45:09","modified_gmt":"2023-09-06T18:45:09","slug":"whats-your-narrative","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/whats-your-narrative\/","title":{"rendered":"What\u2019s Your Narrative?"},"content":{"rendered":"
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What is your story? You have one. Do you know what you are telling the world or are you just winging it? We are inundated with narratives all day long, thanks to our bombardment of messages via digital media and marketing<\/a>. Everywhere we turn, we see or hear a narrative from a person we are talking to, the news, or social media. We read stories from people we know and from people we don\u2019t\u2014and many are carefully crafted to influence a decision to buy, consume, or agree with a statement. We are often completely unaware of other stories generated throughout the day, many of which are our own.<\/p>\n\n\n\n\n\n\n\n

Your Narrative<\/h2>\n\n\n\n

As an individual, we have multiple narratives that depend on the role we are playing at the time. In any given moment we could be a parent, a pet owner, a friend, a child, or a colleague at work. Each role has its own story, driven by how we are known by others in that circle of engagement. We might present as two completely different forward-facing people in different situations, but be the same person. The same goes for a business. One moment a practice can be the provider of a service, and the next they could be the consumer. How the community sees or explains a business<\/a> to friends and family might be different than the message posted on social media<\/a>. Who is crafting and controlling the narrative of the company today? <\/p>\n\n\n\n

Finding Your Business Narrative<\/h2>\n\n\n\n

What is a Narrative?: <\/em><\/strong>A narrative is a story that is told consistently about a person, product, or thing. We are seeing narratives all the time.  A narrative helps to influence and empower people to have a specific concept of what a product, person, or thing is and does. <\/p>\n\n\n\n

Most small businesses just try to get through the day and thinking about today\u2019s messaging doesn\u2019t even cross the mental radar to-do list. Here are some things to muse about narratives and to empower you to work on your and your business\u2019s marketing story:<\/p>\n\n\n\n