{"id":3786,"date":"2024-10-15T11:02:34","date_gmt":"2024-10-15T16:02:34","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3786"},"modified":"2024-10-08T17:22:01","modified_gmt":"2024-10-08T22:22:01","slug":"top-5-things-to-look-for-in-a-marketing-partner","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/","title":{"rendered":"Top 5 Things to Look for in a Marketing Partner"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2000x1333.jpg\" alt=\"Veterinary marketing partner represented by two hands and a cat paw.\" class=\"wp-image-3787\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2000x1333.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-1500x1000.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-1536x1024.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2048x1365.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-427x285.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Partnering with a <a href=\"https:\/\/www.beyondindigopets.com\/blog\/marketing-revenue-stream-or-expense-insights-from-beyond-indigo-pets\/\">veterinary marketing company<\/a> is a big step toward achieving the goals of your veterinary practice. If you are going to go to the effort of working with a company to take charge of your marketing, though, you want to be sure they can be a true partner. This means they need to have a successful business model and superior customer service. Be sure to look for the following to ensure you will get the most for your marketing efforts:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Real People to Work With<\/h2>\n\n\n\n<p>We get it\u2014there is nothing more frustrating than dealing with recordings and AI chatbots when all you want to do is talk to a real person. You deserve to work with a marketing company that will put a dedicated representative on your account. Someone who you know is looking out for you and your best interests. You should always be able to get in touch with a <a href=\"https:\/\/www.beyondindigopets.com\/about\/#theteam\">real person<\/a> during business hours. When your account has a dedicated strategist, you can get answers when you need them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industry Experience<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-2000x1333.jpg\" alt=\"A dog dressed as a doctor.\" class=\"wp-image-3788\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-2000x1333.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-1500x1000.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-768x512.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-1536x1024.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-2048x1365.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-824016518-427x285.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Your clients come to you because you\u2019re an expert in the veterinary field. You should expect the same from your marketing company. Companies with decades of experience will be able to help you figure out the straightest path toward your goals. You should be able to tell them what you want to achieve, they\u2019ll lay out a plan on <em>how<\/em> to do it, and then help you enact it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proven Track Records<\/h2>\n\n\n\n<p>Just existing in a space is not enough to fully vouch for a marketing company and its abilities to help you connect with pet owners in your area. They should also have a proven track record that shows they know how to get results. With <a href=\"https:\/\/www.beyondindigopets.com\/about\/our-work.html\">portfolios<\/a>, case studies, and real statistics, a company can give you a detailed look into how they work and the kind of results they get from these efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transparency<\/h2>\n\n\n\n<p>When you pay a company for a service, you deserve to know what they are doing for your account. Marketing companies that are transparent have nothing to hide; they\u2019re enacting strategies in order to get you the results you want. If you routinely ask a marketing company a question and get a vague answer, they might not be the right company for your needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Alignment<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"704\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-2000x704.jpg\" alt=\"Cats and dogs in a line.\" class=\"wp-image-3789\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-2000x704.jpg 2000w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-1500x528.jpg 1500w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-768x270.jpg 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-1536x541.jpg 1536w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-2048x721.jpg 2048w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1092227280-427x150.jpg 427w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>While you might not be an expert in the marketing field, you do know how you like things done. It\u2019s important to talk to a potential partner about their various marketing strategies. From <a href=\"https:\/\/www.beyondindigopets.com\/blog\/10-best-veterinary-practice-websites-of-2024\/\">website builds<\/a> to ad campaigns, it\u2019s important to have some alignment with the way your marketing company creates and implements their strategies.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You deserve a veterinary marketing partner you can trust.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.beyondindigopets.com\/\">Beyond Indigo Pets<\/a> has decades of experience in the veterinary marketing industry. Our dedicated marketing strategists work closely with you to find the most effective ways to get more pet owners through your doors. We believe in partnering with our clients to ensure a cohesive, successful working relationship. Call (877) 244-9322 or fill out <a href=\"https:\/\/www.beyondindigopets.com\/#contact\">this form<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnering with a veterinary marketing company is a big step toward achieving the goals of your veterinary practice. If you\u2026<\/p>\n","protected":false},"author":14774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[705,293],"class_list":["post-3786","post","type-post","status-publish","format-standard","hentry","category-marketing-resources","tag-marketing-company","tag-veterinary-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Things to Look for in a Marketing Partner | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"You deserve a veterinary marketing partner with experience, transparency, and a proven track record. We offer real people and real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Things to Look for in a Marketing Partner\" \/>\n<meta property=\"og:description\" content=\"You deserve a veterinary marketing partner with experience, transparency, and a proven track record. We offer real people and real results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T16:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth DeMilt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth DeMilt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\"},\"author\":{\"name\":\"Beth DeMilt\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae\"},\"headline\":\"Top 5 Things to Look for in a Marketing Partner\",\"datePublished\":\"2024-10-15T16:02:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\"},\"wordCount\":527,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2000x1333.jpg\",\"keywords\":[\"marketing company\",\"Veterinary Marketing\"],\"articleSection\":[\"Marketing Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\",\"name\":\"Top 5 Things to Look for in a Marketing Partner | Beyond Indigo Pets\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2000x1333.jpg\",\"datePublished\":\"2024-10-15T16:02:34+00:00\",\"description\":\"You deserve a veterinary marketing partner with experience, transparency, and a proven track record. We offer real people and real results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910.jpg\",\"contentUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"Couple or family hands and cat paw on the top. Human and the animal connection. People and pets friendship, togetherness and trust concept. High quality photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.beyondindigopets.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Things to Look for in a Marketing Partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"name\":\"Beyond Indigo Pets\",\"description\":\"Veterinary marketing blog\",\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\",\"name\":\"Beyond Indigo Pets\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Beyond Indigo Pets\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/beyondindigopets\/\",\"https:\/\/x.com\/beyondpets\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae\",\"name\":\"Beth DeMilt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/488d05abfcfed42a335e326903ee1380df212ae10b6fc27353d295b77f79121b?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/488d05abfcfed42a335e326903ee1380df212ae10b6fc27353d295b77f79121b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/488d05abfcfed42a335e326903ee1380df212ae10b6fc27353d295b77f79121b?s=96&d=mm&r=g\",\"caption\":\"Beth DeMilt\"},\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/author\/beth-demilt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 5 Things to Look for in a Marketing Partner | Beyond Indigo Pets","description":"You deserve a veterinary marketing partner with experience, transparency, and a proven track record. We offer real people and real results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/","og_locale":"en_US","og_type":"article","og_title":"Top 5 Things to Look for in a Marketing Partner","og_description":"You deserve a veterinary marketing partner with experience, transparency, and a proven track record. We offer real people and real results.","og_url":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/","og_site_name":"Beyond Indigo Pets","article_publisher":"https:\/\/www.facebook.com\/beyondindigopets\/","article_published_time":"2024-10-15T16:02:34+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910.jpg","type":"image\/jpeg"}],"author":"Beth DeMilt","twitter_misc":{"Written by":"Beth DeMilt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#article","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/"},"author":{"name":"Beth DeMilt","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae"},"headline":"Top 5 Things to Look for in a Marketing Partner","datePublished":"2024-10-15T16:02:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/"},"wordCount":527,"publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2000x1333.jpg","keywords":["marketing company","Veterinary Marketing"],"articleSection":["Marketing Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/","url":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/","name":"Top 5 Things to Look for in a Marketing Partner | Beyond Indigo Pets","isPartOf":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910-2000x1333.jpg","datePublished":"2024-10-15T16:02:34+00:00","description":"You deserve a veterinary marketing partner with experience, transparency, and a proven track record. We offer real people and real results.","breadcrumb":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#primaryimage","url":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910.jpg","contentUrl":"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/10\/iStock-1301673910.jpg","width":2121,"height":1414,"caption":"Couple or family hands and cat paw on the top. Human and the animal connection. People and pets friendship, togetherness and trust concept. High quality photo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.beyondindigopets.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Top 5 Things to Look for in a Marketing Partner"}]},{"@type":"WebSite","@id":"https:\/\/www.beyondindigopets.com\/blog\/#website","url":"https:\/\/www.beyondindigopets.com\/blog\/","name":"Beyond Indigo Pets","description":"Veterinary marketing blog","publisher":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.beyondindigopets.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.beyondindigopets.com\/blog\/#organization","name":"Beyond Indigo Pets","url":"https:\/\/www.beyondindigopets.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Beyond Indigo Pets"},"image":{"@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/beyondindigopets\/","https:\/\/x.com\/beyondpets"]},{"@type":"Person","@id":"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae","name":"Beth DeMilt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/488d05abfcfed42a335e326903ee1380df212ae10b6fc27353d295b77f79121b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/488d05abfcfed42a335e326903ee1380df212ae10b6fc27353d295b77f79121b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/488d05abfcfed42a335e326903ee1380df212ae10b6fc27353d295b77f79121b?s=96&d=mm&r=g","caption":"Beth DeMilt"},"url":"https:\/\/www.beyondindigopets.com\/blog\/author\/beth-demilt\/"}]}},"_links":{"self":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/3786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/users\/14774"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/comments?post=3786"}],"version-history":[{"count":2,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/3786\/revisions"}],"predecessor-version":[{"id":3799,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/posts\/3786\/revisions\/3799"}],"wp:attachment":[{"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/media?parent=3786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/categories?post=3786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondindigopets.com\/blog\/wp-json\/wp\/v2\/tags?post=3786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}