{"id":3834,"date":"2024-12-05T04:33:00","date_gmt":"2024-12-05T10:33:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3834"},"modified":"2024-11-13T11:40:10","modified_gmt":"2024-11-13T17:40:10","slug":"why-isnt-my-veterinary-website-showing-up-on-google","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/","title":{"rendered":"Why Isn\u2019t My Veterinary Website Showing Up on Google?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-135193464-2000x1333.jpg\" alt=\"A dog using a laptop.\" class=\"wp-image-3835\"\/><\/figure>\n<\/div>\n\n\n<p>Your <a href=\"https:\/\/www.beyondindigopets.com\/blog\/10-best-veterinary-practice-websites-of-2024\/\">veterinary website<\/a> is your digital business card. It\u2019s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn\u2019t showing up on Google, we\u2019ve got 5 simple tips to help you find and fix the issue.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Poor Technical Performance<\/h2>\n\n\n\n<p>While so many factors can impact your <a href=\"https:\/\/www.beyondindigopets.com\/blog\/whats-the-difference-between-google-analytics-and-ga4\/\">Google ranking<\/a>, poor technical performance could be hurting your search rankings more than you realize. When your site is not technically sound, it makes it difficult for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search engines to crawl and index the site, which means it will not show up on search engine results pages (SERPS).<\/li>\n\n\n\n<li>Users to navigate the site, which can increase bounce rates and decrease time spent on your site.<\/li>\n\n\n\n<li>Your website to rank well, which means it will not show up in an organic search when someone is looking for a nearby veterinary hospital.<\/li>\n<\/ul>\n\n\n\n<p>Technical factors like page speed, poor mobile design, sitemap issues, and broken or dead links can all negatively impact the technical performance of your site and need to be addressed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bad Meta Descriptions<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-1498981907-2000x1333.jpg\" alt=\"A cat in front of pen and paper.\" class=\"wp-image-3836\"\/><\/figure>\n<\/div>\n\n\n<p>Meta descriptions summarize what\u2019s on a webpage. These descriptions are what you see on a <a href=\"https:\/\/www.beyondindigopets.com\/blog\/importance-of-seo-for-veterinarians\/\">SERP<\/a> underneath a website\u2019s name and are meant to entice a user to click on a your website\u2019s link in search results. When a meta description is poorly written or is missing key information, however, it could actually deter pet owners from clicking on your site. Search engines will recognize this lack of clicks as an unpopular website and push it farther and farther down a results page. It\u2019s important to make sure your meta descriptions are informative and meet Google\u2019s standards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outdated Content and a Lack of Keywords<\/h2>\n\n\n\n<p>Fresh <a href=\"https:\/\/www.beyondindigopets.com\/blog\/writing-for-the-web-the-ever-changing-world-of-digital-content-creation\/\">website content <\/a>is vital to obtain a good ranking on Google. Continuously updating your content is a good way to show Google that your website is up-to-date while providing valuable information for local pet owners. For example, If the last blog on your website is from 2019 and half of the staff listed on your team page no longer work with you, this could be a problem. Additionally, including relevant keywords is vital for your organic search rankings. Make sure you are regularly updating your content and avoiding using generic, stock \u201ccontent library\u201d or <a href=\"https:\/\/www.conductor.com\/academy\/duplicate-content\/\">duplicate content<\/a> throughout your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lack of Local SEO<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.beyondindigopets.com\/blog\/unlocking-growth-for-veterinary-hospitals-the-power-of-local-seo\/\">Local SEO<\/a> increases your chances of showing up when someone is searching for veterinary services in your area. If you only focus on general topics and keywords, your website could be missing out on reaching local pet owners. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Updating your Google Business Profile<\/li>\n\n\n\n<li>Including local content like blog posts and links to nearby events<\/li>\n\n\n\n<li>Taking advantage of local backlinks and citations<\/li>\n\n\n\n<li>Keeping up with local, geo-optimized keywords<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">No Site Security<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-82548950.jpg\" alt=\"A dog stealing some food.\" class=\"wp-image-3837\"\/><\/figure>\n<\/div>\n\n\n<p>Google looks to see if a website is secure before sharing it with others. A Secure Sockets Layer (SSL), is a digital certificate that ensures your site is secure enough for users to visit safely. You can tell a site is secure because its URL will begin with an \u201chttps\u201d. Be sure to update your SSL to keep your site searchable.<\/p>\n\n\n\n<p>We\u2019re Here to Help<\/p>\n\n\n\n<p>The SEO experts at <a href=\"https:\/\/www.beyondindigopets.com\/about\/\">Beyond Indigo Pets<\/a> are here to help you ensure your site is optimized for Google and other search engines. We monitor the back end of your website to keep it up to Google\u2019s standards so local pet owners can find you when they need you. To learn more, please call (877) 244-9322 or fill out our <a href=\"https:\/\/www.beyondindigopets.com\/#contact\">form<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your veterinary website is your digital business card. It\u2019s a way for local pet owners to find your business, learn\u2026<\/p>\n","protected":false},"author":14774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371,370,372],"tags":[43,284,263,229,233],"class_list":["post-3834","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","category-seo-for-veterinarians","category-veterinary-websites","tag-beyond-indigo-pets","tag-digital-marketing","tag-google-adwords","tag-veterinary-seo","tag-veterinary-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Isn\u2019t My Veterinary Website Showing Up on Google? | Beyond Indigo Pets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Isn\u2019t My Veterinary Website Showing Up on Google? | Beyond Indigo Pets\" \/>\n<meta property=\"og:description\" content=\"Your veterinary website is your digital business card. It\u2019s a way for local pet owners to find your business, learn\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T10:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/08\/iStock-2153343381-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth DeMilt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth DeMilt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/\"},\"author\":{\"name\":\"Beth DeMilt\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae\"},\"headline\":\"Why Isn\u2019t My Veterinary Website Showing Up on Google?\",\"datePublished\":\"2024-12-05T10:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/\"},\"wordCount\":636,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/11\/iStock-135193464-2000x1333.jpg\",\"keywords\":[\"Beyond Indigo Pets\",\"Digital Marketing\",\"Google AdWords\",\"veterinary seo\",\"Veterinary Websites\"],\"articleSection\":[\"AdWords &amp; Pay-Per-Click Marketing\",\"SEO for Veterinarians\",\"Veterinary Websites\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/why-isnt-my-veterinary-website-showing-up-on-google\/\",\"name\":\"Why Isn\u2019t My Veterinary Website Showing Up on Google? 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