{"id":3890,"date":"2025-03-03T01:45:00","date_gmt":"2025-03-03T07:45:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3890"},"modified":"2025-02-20T14:04:18","modified_gmt":"2025-02-20T20:04:18","slug":"marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/","title":{"rendered":"Marketing Your New Veterinary Doctor: How to Introduce a New Team Member Effectively"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/12\/MarchNewDr-1.jpg\" alt=\"A dog dressed as a doctor.\" class=\"wp-image-3892\"\/><\/figure>\n<\/div>\n\n\n<p>When we ask veterinarians and practice managers about some of their biggest pain points, one thing we always hear is staffing. Veterinary staffing has been hard for everyone. Doctors are in short supply, and essential team members like veterinary techs and office managers are sometimes even harder to find. If you are lucky enough to find the perfect fit for your staffing needs, the <a href=\"https:\/\/www.beyondindigopets.com\/blog\/top-5-marketing-considerations-for-2025\/\">right kind of marketing<\/a> can help you retain them, and potentially find more staff in the future. Here are some tips on making sure local pet owners know about, trust, and schedule appointments with your new doctor:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Turn to Your Website and Social Media<\/h2>\n\n\n\n<p>Digital platforms make it incredibly easy to share news from your practice, and this is especially true when you have a new employee. Be sure to add the new doctor\u2019s bio to the staff page of your website. Including a photo helps pet owners form a connection with the doctor before meeting, so try to use one if you can. Create a <a href=\"https:\/\/www.beyondindigopets.com\/blog\/november-social-media-ideas-for-vet-practices\/\">social media post<\/a> announcing your new team member that talks a little about their experience and their love for animals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Host an Event<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/12\/iStock-1296193891.jpg\" alt=\"A family at a party with their dog.\" class=\"wp-image-3893\"\/><\/figure>\n<\/div>\n\n\n<p>Plan a \u201cMeet the Doctor\u201d event or an open house at your veterinary practice to give local pet owners the chance to interact with your new doctor. Forming this kind of real-life connection helps people remember you have a new doctor and gain some amount of trust with them. You want the new doc to get plenty of appointments so they can show off their incredible skills, right? This provides a great opportunity to jumpstart appointment bookings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lean on Your Email Marketing<\/h2>\n\n\n\n<p>If you already have an established list for <a href=\"https:\/\/www.beyondindigopets.com\/blog\/5-benefits-of-creating-monthly-newsletters-for-your-veterinary-practice\/\">email marketing<\/a>, you should take advantage of it to spread the word about your new doctor. Send out a newsletter to your customer base that announces their arrival and gives a little bit of background information about their veterinary story. If possible, include a link that makes it easy to book an appointment with the new doctor from there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Write Some Blogs<\/h2>\n\n\n\n<p>Hiring a new doctor gives you some good content for future blogs. You can create a post about their approach and specialities, and how that helps you expand care in your practice. If this blog gets a lot of traffic, you might want to write one for each of your doctors and post them throughout a few months.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Referral Incentives<\/h2>\n\n\n\n<p>Referral incentives (or general promotions) can help you get more appointment bookings through word of mouth. This can be a helpful tactic for getting current clients to book a visit with the new doctor, but it can also help attract new customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run Some Ads<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/12\/iStock-1309811751.jpg\" alt=\"A cat laying on a laptop.\" class=\"wp-image-3894\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.beyondindigopets.com\/blog\/ppc-ads-the-difference-between-impressions-clicks-and-conversions\/\">Pay-per-click (PPC) ads<\/a> are always a great way to reach more customers. With a few targeted ads, you can book more appointments. This kind of search engine marketing (SEM) is great when you want to spread the word about something new while getting people to book appointments.<\/p>\n\n\n\n<p>Beyond Indigo Pets is ready to be your <a href=\"https:\/\/www.beyondindigopets.com\/blog\/top-5-things-to-look-for-in-a-marketing-partner\/\">marketing partner<\/a> to help you keep your practice at the top of everyone\u2019s minds. From website design to full-service digital marketing, we are here to help you keep your appointment books full. Call (877) 244-9322 to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we ask veterinarians and practice managers about some of their biggest pain points, one thing we always hear is\u2026<\/p>\n","protected":false},"author":14774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378,573,370],"tags":[771,765,764,762,768,769,770,766,767,763],"class_list":["post-3890","post","type-post","status-publish","format-standard","hentry","category-branding-identity","category-marketing-resources","category-seo-for-veterinarians","tag-how-to-introduce-new-vet","tag-introducing-new-team-member-veterinary-practice","tag-introducing-new-veterinarian","tag-marketing-new-veterinary-doctor","tag-new-veterinarian-marketing-strategies","tag-vet-team-introduction-tips","tag-veterinary-clinic-staff-announcement","tag-veterinary-doctor-marketing","tag-veterinary-staff-introduction","tag-veterinary-team-introduction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Your New Veterinary Doctor: How to Introduce a New Team Member Effectively | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"Learn effective strategies for marketing your new veterinary doctor and introducing them to clients. Boost client engagement and trust with these proven veterinary team introduction tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your New Veterinary Doctor: How to Introduce a New Team Member Effectively | Beyond Indigo Pets\" \/>\n<meta property=\"og:description\" content=\"Learn effective strategies for marketing your new veterinary doctor and introducing them to clients. Boost client engagement and trust with these proven veterinary team introduction tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Indigo Pets\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beyondindigopets\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T07:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/08\/iStock-2153343381-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth DeMilt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth DeMilt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/\"},\"author\":{\"name\":\"Beth DeMilt\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#\/schema\/person\/ea065ae9a72327a2caa5f2840d3608ae\"},\"headline\":\"Marketing Your New Veterinary Doctor: How to Introduce a New Team Member Effectively\",\"datePublished\":\"2025-03-03T07:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/12\/MarchNewDr-1.jpg\",\"keywords\":[\"how to introduce new vet\",\"introducing new team member veterinary practice\",\"introducing new veterinarian\",\"marketing new veterinary doctor\",\"new veterinarian marketing strategies\",\"vet team introduction tips\",\"veterinary clinic staff announcement\",\"veterinary doctor marketing\",\"veterinary staff introduction\",\"veterinary team introduction\"],\"articleSection\":[\"Branding &amp; Identity\",\"Marketing Resources\",\"SEO for Veterinarians\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/\",\"url\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/\",\"name\":\"Marketing Your New Veterinary Doctor: How to Introduce a New Team Member Effectively | Beyond Indigo Pets\",\"isPartOf\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.beyondindigopets.com\/blog\/marketing-your-new-veterinary-doctor-how-to-introduce-a-new-team-member-effectively\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2024\/12\/MarchNewDr-1.jpg\",\"datePublished\":\"2025-03-03T07:45:00+00:00\",\"description\":\"Learn effective strategies for marketing your new veterinary doctor and introducing them to clients. 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