{"id":3909,"date":"2025-04-03T00:06:00","date_gmt":"2025-04-03T05:06:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=3909"},"modified":"2025-02-20T14:00:56","modified_gmt":"2025-02-20T20:00:56","slug":"googles-new-ai-overview-feature-how-it-impacts-your-veterinary-business","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/googles-new-ai-overview-feature-how-it-impacts-your-veterinary-business\/","title":{"rendered":"Google\u2019s New AI Overview Feature: How It Impacts Your Veterinary Business"},"content":{"rendered":"
\n
\"A<\/figure>\n<\/div>\n\n\n

Google<\/a> has a new feature called AI Overviews that shows up at the top of some searches just after paid advertisements and before any piece of organic content. Google\u2019s goal has always been to give you the information you are seeking quickly and accurately\u2014while also encouraging you to keep using the platform. This new AI feature continues in this theme.<\/p>\n\n\n\n

How Google\u2019s New AI Feature Works<\/h2>\n\n\n\n

Wondering how this feature looks and works? To generate an example, I asked Google \u201cHow do you rank for Google AI?\u201d  The platform currently returns information in the format:<\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

On the left is a list of bullet points with short lines of text that answer the question. The link icon at the end of each line is where you click to find the source for that particular line of text. In this example, Google starts the first bullet point of \u201cCreate clear, concise content \u2026\u201d and ends at an icon that when clicked pulls up a graphic on the right-hand side. Continuing with this example, this information in the screenshot: 
<\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

Google AI referenced the top documents listed above to make the first bullet point of information. If you want to read further, clicking one of the above articles takes you directly to the source that was used. <\/p>\n\n\n\n

How the AI Feature Affects Your Business<\/h2>\n\n\n\n

Great! So, Google has a new feature. What in the world does it have to do with your business? Depending on the content that someone is seeking, it could mean your website is tied to the search results listed by the AI algorithm. Currently, the results indicate that Google is using AI on more informational content versus \u201cveterinary hospital near me\u201d (ie: local) searches. For example, a veterinary search<\/a> on \u201cmy dogs ears stink\u201d returns four advertising results as seen in the screenshot: <\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

Followed by Google AI Overview results see in the screenshot:
<\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

In addition to a short list of further results:<\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

Which drops down into additional information like that found in the screenshot:<\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

And this is before any organic content with a direct link to a website is listed. Whew. Since the goal is to have people search for information and choose your business to provide the answers, being found and seen is crucial. This means you need to create the right kind of content to answer questions potential customers will be searching for.<\/p>\n\n\n\n

Content for Google\u2019s AI Feature<\/h2>\n\n\n\n

Currently, as Google AI stated in the beginning example, it\u2019s critical to use clear, concise content that is updated regularly. Remember to follow Google\u2019s rules, such as E-E-A-T. This rule<\/a> dictates that your content should show off your E<\/strong>xperience<\/strong>, E<\/strong>xpertise<\/strong>, A<\/strong>uthoritativeness<\/strong>, and T<\/strong>rustworthiness<\/strong>. And always, if you want to be at the very top of any Google search (even above the AI Overview), Google is more than happy to take your money in the form of an ad. <\/p>\n\n\n\n

Regular, Informative Content<\/h2>\n\n\n\n

When it comes to content, keeping Google happy is a delicate balancing act. You want content that will please search engines without being written for<\/em> search engines. If that thought makes you want to pull out your hair, have no fear. We can help break it down. Essentially, this means:<\/p>\n\n\n\n