{"id":4025,"date":"2025-10-03T00:50:00","date_gmt":"2025-10-03T05:50:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=4025"},"modified":"2025-10-02T11:01:17","modified_gmt":"2025-10-02T16:01:17","slug":"the-basics-of-ai-searchand-what-it-means-for-your-veterinary-practice","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/the-basics-of-ai-searchand-what-it-means-for-your-veterinary-practice\/","title":{"rendered":"The Basics of AI Search\u2026and What It Means for Your Veterinary Practice"},"content":{"rendered":"
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Each day, there are new advancements in SEO and digital marketing that require new strategies to ensure a website ranks well in search results. AI search is one of these advancements that is changing the way we create and share content. The team at Beyond Indigo Pets<\/a> is here to help you understand what this means for your veterinary content, and what to do to keep your website ranking well.<\/p>\n\n\n\n\n\n\n\n

AEO and GEO<\/h2>\n\n\n\n

At its core, AEO, or Answer Engine Optimization, uses AI to find optimized content that provides answers to questions that users are likely to type into a search engine. If you\u2019ve ever typed a question into Google and read through the brief AI Overview that appears at the top of the page, you\u2019ve already seen how AEO makes it easier for users to find the answers they need. Generative Engine Optimization<\/a> (GEO) is the broader technique that uses AEO. Basically, this all boils down to outputting content that is easy for AI site crawlers to digest. This helps AI create a succinct, streamlined answer to use for these front-page overviews. On top of abiding by traditional SEO rules that get websites ranked high on a Search Engine Results Page (SERP), marketers and website designers are now having to cater to these AI site crawlers.<\/p>\n\n\n\n

How This Changes Your SEO<\/h2>\n\n\n\n

So, what exactly does this mean for your veterinary practice? Well, first of all, it is still very important to focus on the traditional SEO techniques you have been using successfully. It also means, however, that you need to be a little more thoughtful about the kind of content you\u2019re creating and how you\u2019re creating it. You want your content to provide the answers to the questions pet owners are asking. This means:<\/p>\n\n\n\n