{"id":4083,"date":"2026-02-03T02:53:00","date_gmt":"2026-02-03T08:53:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=4083"},"modified":"2026-01-28T17:10:36","modified_gmt":"2026-01-28T23:10:36","slug":"googles-new-ai-pricing-feature-what-it-means-for-your-veterinary-hospital","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/googles-new-ai-pricing-feature-what-it-means-for-your-veterinary-hospital\/","title":{"rendered":"Google\u2019s New AI Pricing Feature: What It Means for Your Veterinary Hospital"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"512\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/AI-Pricing.png\" alt=\"A screenshot of a Google search result that has a button that says &quot;Have AI get prices.&quot;\" class=\"wp-image-4090\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/AI-Pricing.png 440w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/AI-Pricing-249x290.png 249w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n\n\n<p>Google is constantly rolling out <a href=\"https:\/\/www.beyondindigopets.com\/blog\/veterinary-marketing-is-a-journey-not-a-set-it-and-forget-it-task\/\">new features<\/a> to try to make web searches as user-friendly as possible. In order to ensure that your veterinary hospital is making the most of these new features, it is important that you understand what they are and how they work. This guide will take you through the basics of Google\u2019s new AI pricing feature so you can make it work for you.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What Is AI Pricing?<\/h2>\n\n\n\n<p>When <a href=\"https:\/\/www.beyondindigopets.com\/blog\/the-rise-of-voice-search-for-long-tail-voice-queries\/\">searching for local businesses<\/a>, some internet users are now seeing a button below their search results that says \u201cHave AI Get Pricing.\u201d When clicked, users can ask for a quote on a particular service, like the cost for a cat exam, and AI will call 5-10 local businesses to get a price quote comparison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Business Owners Experience<\/h2>\n\n\n\n<p>This new feature is different from price comparisons of the past, and it\u2019s important that you understand what to look for so you don\u2019t miss out on an opportunity for new clients. Once someone requests a price check, the AI will call your practice. In a robotic voice, you will hear \u201cHi, I\u2019m calling from Google to check pricing for a client,\u201d which can sound like spam or telemarketing if you\u2019ve never heard it before. Rest assured, this is a very real call, and it could get you new clients with minimal effort on your part.<\/p>\n\n\n\n<p>It\u2019s very important to answer to the best of your ability. If you hang up, or say &#8220;we can&#8217;t give prices over the phone,&#8221; your hospital will be marked with <strong>&#8220;Pricing Unavailable,\u201d <\/strong>and the client will most likely book with someone else who provided the information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does AI Get the Pricing Right?<\/h2>\n\n\n\n<p>Before making the call, Google&#8217;s <a href=\"https:\/\/www.beyondindigopets.com\/blog\/the-basics-of-ai-searchand-what-it-means-for-your-veterinary-practice\/\">AI pricing tool will ask<\/a> the pet owner a series of questions to understand their needs. Pet owners can choose between services like \u201cAnimal Health\u201d or \u201cAnimal Dental,\u201d and then provide more specifics like the animal\u2019s breed, age, and weight. It will also ask for a timeline of when the service is needed, and the desired location to get the most accurate results. Google will then decide which practices to call by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proximity<\/strong><\/li>\n\n\n\n<li><strong>Responsiveness<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.beyondindigopets.com\/blog\/google-business-profile-i-dont-know-her\/\"><strong>Completeness<\/strong><\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"406\" height=\"512\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Pricing-Questions.jpg\" alt=\"A screenshot of questions AI pricing will ask a pet owner like &quot;what type of animal needs care?&quot;\" class=\"wp-image-4088\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Pricing-Questions.jpg 406w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Pricing-Questions-230x290.jpg 230w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>Users can choose if they want the results emailed or texted to them. Once the call is complete, Google will send over the responses so pet owners can decide which practice they want to visit. Pet owners can easily access your contact information from the email to schedule an appointment.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The AI Pricing Cheat Sheet for Your Front Desk<\/h2>\n\n\n\n<p>If you receive a call that says \u201cThis is an automated call from Google,\u201d this is how you should proceed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;The Golden Rule: Don&#8217;t Hang Up<\/h3>\n\n\n\n<p>Google tracks if you answer. If you consistently miss these calls or hang up, Google assumes you are &#8220;closed&#8221; or &#8220;unresponsive&#8221; and will stop showing you in these results. Not only does this mean missing out on a potential new client who is ready to schedule an appointment, but it might eventually also affect normal SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The &#8220;Starting At&#8221; Strategy<\/h3>\n\n\n\n<p>We know it is hard to quote prices without seeing the pet. But saying &#8220;it depends&#8221; to the <a href=\"https:\/\/www.beyondindigopets.com\/blog\/googles-new-ai-overview-feature-how-it-impacts-your-veterinary-business\/\">AI results<\/a> means you will not show up favorably in this comparison. The AI needs a number to fill in its box.<\/p>\n\n\n\n<p><strong>The Solution:<\/strong> Provide a &#8220;Starting At&#8221; price.<\/p>\n\n\n\n<p>If the AI asks<strong> <\/strong>&#8220;How much is a dental cleaning?\u201d you can respond with the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Our dental procedures <strong>start at $[Price]<\/strong>. This includes the exam and basic scaling, but may go up depending on the pet&#8217;s condition.&#8221; This satisfies the bot (it gets a number), but protects the medical team (you gave a baseline, not a promise).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Availability is Key<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>The AI robot will often ask if you have availability this week. If possible, say something like \u201cyes, we are accepting new clients,\u201d or \u201cyes, we have openings starting Tuesday.\u201d If you say no or that you are unsure, the AI will mark your practice as unavailable to the client.&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"930\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.16.12-AM-1.png\" alt=\"A screenshot of an AI pricing results page for businesses it couldn't reach.\" class=\"wp-image-4097\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.16.12-AM-1.png 1460w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.16.12-AM-1-768x489.png 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.16.12-AM-1-427x272.png 427w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Dos and Don\u2019ts of Working with AI Pricing<\/h2>\n\n\n\n<p>If you get a call like this from Google, it\u2019s important to remember a few dos and don\u2019ts. These include:<\/p>\n\n\n\n<p><br><strong>Don\u2019t<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hang up<\/li>\n\n\n\n<li>Say check the website<\/li>\n\n\n\n<li>Say you don\u2019t have any openings<\/li>\n\n\n\n<li>Refuse to quote a price<\/li>\n<\/ul>\n\n\n\n<p><strong>Do<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listen for the specific service&nbsp;<\/li>\n\n\n\n<li>Give the most accurate information you can<\/li>\n\n\n\n<li>Use the \u201cstarting at\u201d tactic for quoting prices<\/li>\n\n\n\n<li>Confirm your availability<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"970\" src=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.17.55-AM.png\" alt=\"A screenshot of Google AI pricing results with local vets and the pricing for their services.\" class=\"wp-image-4095\" srcset=\"https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.17.55-AM.png 1448w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.17.55-AM-768x514.png 768w, https:\/\/www.beyondindigopets.com\/blog\/wp-content\/uploads\/2026\/02\/Screen-Shot-2026-01-28-at-9.17.55-AM-427x286.png 427w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Your Marketing Partner for 2026 and Beyond<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.beyondindigopets.com\/about\/\">Beyond Indigo Pets<\/a> is here to help you make the best decisions for your veterinary marketing. From advising you on Google\u2019s newest features to helping you set new goals for your business, we make it easy to get new tails through your door. <a href=\"https:\/\/www.beyondindigopets.com\/#contact\">Contact us<\/a> today to make us your marketing partner for 2026 and beyond.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is constantly rolling out new features to try to make web searches as user-friendly as possible. In order to\u2026<\/p>\n","protected":false},"author":14774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371,370,374],"tags":[948,944,943,942,945,947,946],"class_list":["post-4083","post","type-post","status-publish","format-standard","hentry","category-adwords-pay-per-click-marketing","category-seo-for-veterinarians","category-social-media-marketing","tag-google-ads-ai-pricing","tag-google-ai-for-veterinary-practices","tag-google-ai-pricing","tag-google-ai-pricing-feature","tag-google-pricing-ai","tag-veterinary-hospital-marketing","tag-veterinary-marketing-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s New AI Pricing Feature: What It Means for Your Veterinary Hospital | Beyond Indigo Pets<\/title>\n<meta name=\"description\" content=\"Discover Google\u2019s new AI 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