{"id":4109,"date":"2026-02-23T03:05:00","date_gmt":"2026-02-23T09:05:00","guid":{"rendered":"https:\/\/www.beyondindigopets.com\/blog\/?p=4109"},"modified":"2026-02-23T10:28:36","modified_gmt":"2026-02-23T16:28:36","slug":"beyond-indigo-pets-client-case-study-over-866-roi","status":"publish","type":"post","link":"https:\/\/www.beyondindigopets.com\/blog\/beyond-indigo-pets-client-case-study-over-866-roi\/","title":{"rendered":"Beyond Indigo Pets Client Case Study: Over 866% ROI"},"content":{"rendered":"
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At Beyond Indigo Pets<\/a>, our results speak for themselves. Over the past few decades, we\u2019ve helped countless clients achieve their goals, fill their books, and grow their businesses<\/a>. One of our favorite examples of success is a state veterinary association that came to us looking to increase the amount of reservations for their annual conference event. Not only did we get more members and non-members to sign up for the event, but we garnered an 866% return on investment (ROI) for the client.\u00a0<\/p>\n\n\n\n\n\n\n\n

The Challenge<\/h2>\n\n\n\n

This state veterinary association focuses on advancing the veterinary medical profession. Through a combination of promoting well-being for animals, creating ongoing industry engagement to protect public health, and offering new opportunities for further education and training, they offer valuable resources for the industry as a whole. Unfortunately, just two months before their annual event, their sign-ups were uncharacteristically low. Because there was so little time before the event, long-term marketing strategies would not have solved the problem. This client needed an aggressive strategy to get numbers up and make the event a success. Enter Beyond Indigo Pets.<\/p>\n\n\n\n

The Solution<\/h2>\n\n\n\n

Since the timeframe was so short, our team decided the best course of action was to set up a strong and aggressive pay-per-click campaign<\/a>. We decided that Facebook ads would reach the largest target audience, and earn the most conversions in the least amount of time. Because of the client\u2019s budget and their targeting parameters, we were able to build a strong campaign that leveraged the convention community that already existed across the platform. We executed this strategy specifically to target the clients\u2019 goals of:<\/p>\n\n\n\n